After sales in some countries were hit by the COVID-19 restrictions introduced during the pandemic, the end of the review period saw some markets in Middle East and Africa negatively impacted by economic difficulties like high inflation or weakening local currencies. However, positive growth is expected in the region throughout the forecast period, with e-commerce continuing to set the pace in many markets.
Euromonitor International's Retail in Middle East and Africa global briefing offers an insight into the size and shape of the retailing industry, highlights emerging trends, their effects on retailing in markets around the world, on the development of channels and consumers’ shopping patterns. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market – be they the developments of new store types, the importance of non-store retailing, economic/lifestyle influences, private label or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Retail market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.