Retail in Kazakhstan

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,100	37 Pages	Euromonitor International	March, 2023	EP17849097

Best Price Guarantee
Price	from $2,100
Length	37 Pages
Publisher	Euromonitor International
Published Date	March, 2023
SKU	EP17849097

Retail in Kazakhstan

Kazakhstan has strong trade links with Russia in particular and its war in Ukraine negatively impacted the economy and led to high inflation. While skyrocketing international oil and gas prices boosted the local economy, its usual outflow to the global market through Russia was disrupted and its energy sector had to look for other alternatives. As a result, the economy did not reap as much benefits as would be expected from rising oil and gas prices and inflation was significant. There were also...

Euromonitor International's Retail in Kazakhstan report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce, Retail Offline.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retail market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Retail in Kazakhstan
Euromonitor International
March 2023
List Of Contents And Tables
RETAIL IN KAZAKHSTAN
EXECUTIVE SUMMARY
Retail in 2022: The big picture
Informal retail
What next for retail?
MARKET DATA: Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2017-2022; Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2017-2022; Table 3 Sales in Retail Offline by Channel: Value 2017-2022; Table 4 Sales in Retail Offline by Channel: % Value Growth 2017-2022; Table 5 Retail Offline Outlets by Channel: Units 2017-2022; Table 6 Retail Offline Outlets by Channel: % Unit Growth 2017-2022; Table 7 Retail GBO Company Shares: % Value 2018-2022; Table 8 Retail GBN Brand Shares: % Value 2019-2022; Table 9 Retail Offline GBO Company Shares: % Value 2018-2022; Table 10 Retail Offline GBN Brand Shares: % Value 2019-2022; Table 11 Retail Offline LBN Brand Shares: Outlets 2019-2022; Table 12 Retail E-Commerce GBO Company Shares: % Value 2018-2022; Table 13 Retail E-Commerce GBN Brand Shares: % Value 2019-2022; Table 14 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2022-2027; Table 15 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2022-2027; Table 16 Forecast Sales in Retail Offline by Channel: Value 2022-2027; Table 17 Forecast Sales in Retail Offline by Channel: % Value Growth 2022-2027; Table 18 Forecast Retail Offline Outlets by Channel: Units 2022-2027; Table 19 Forecast Retail Offline Outlets by Channel: % Unit Growth 2022-2027
DISCLAIMER
SOURCES: Summary 1 Research Sources
GROCERY RETAILERS IN KAZAKHSTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Small local grocers continue to lose value share
Magnum continues to lead and expands further
Sizeable new competitor, with the opening of SPAR’s first outlet in 2022
PROSPECTS AND OPPORTUNITIES
Modern grocery retailing continues to expand at steady rate
E-commerce continues to register impressive growth
Traditional grocery retailers continue to face challenges from modern channels
CHANNEL DATA: Table 20 Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022; Table 21 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022; Table 22 Sales in Grocery Retailers by Channel: Value 2017-2022; Table 23 Sales in Grocery Retailers by Channel: % Value Growth 2017-2022; Table 24 Grocery Retailers Outlets by Channel: Units 2017-2022; Table 25 Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022; Table 26 Grocery Retailers GBO Company Shares: % Value 2018-2022; Table 27 Grocery Retailers GBN Brand Shares: % Value 2019-2022; Table 28 Grocery Retailers LBN Brand Shares: Outlets 2019-2022; Table 29 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027; Table 30 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027; Table 31 Forecast Sales in Grocery Retailers by Channel: Value 2022-2027; Table 32 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2022-2027; Table 33 Forecast Grocery Retailers Outlets by Channel: Units 2022-2027; Table 34 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
NON-GROCERY RETAILERS IN KAZAKHSTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Slight increase in constant value sales, despite high inflation
Apparel and footwear performs strongly
E-commerce continues to grow at pace
PROSPECTS AND OPPORTUNITIES
Price sensitivity influences shopping behaviour over forecast period
Consumers increasingly environmentally conscious
Digital space increasingly used as a showcase
CHANNEL DATA: Table 35 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022; Table 36 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022; Table 37 Non-Grocery Retailers GBO Company Shares: % Value 2018-2022; Table 38 Non-Grocery Retailers GBN Brand Shares: % Value 2019-2022; Table 39 Non-Grocery Retailers LBN Brand Shares: Outlets 2019-2022; Table 40 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027; Table 41 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027; Table 42 Forecast Sales in Non-Grocery Retailers by Channel: Value 2022-2027; Table 43 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2022-2027; Table 44 Forecast Non-Grocery Retailers Outlets by Channel: Units 2022-2027; Table 45 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
DIRECT SELLING IN KAZAKHSTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Direct selling registers continued growth in 2022
Amway goes from strength to strength
Large international companies dominate the channel
PROSPECTS AND OPPORTUNITIES
Amway continues to lead
Social media and influencers will drive consumer awareness and purchases
No signs of direct selling expanding beyond beauty and consumer health over the forecast period
CHANNEL DATA: Table 46 Direct Selling by Product: Value 2017-2022; Table 47 Direct Selling by Product: % Value Growth 2017-2022; Table 48 Direct Selling GBO Company Shares: % Value 2018-2022; Table 49 Direct Selling GBN Brand Shares: % Value 2019-2022; Table 50 Direct Selling Forecasts by Product: Value 2022-2027; Table 51 Direct Selling Forecasts by Product: % Value Growth 2022-2027
RETAIL E-COMMERCE IN KAZAKHSTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Slower growth, due to geopolitical situation
Kaspi Magazin continues to lead and innovate
E-commerce develops to cover wider audience and broader product range
PROSPECTS AND OPPORTUNITIES
Continued growth over forecast period
Competitors compete through offering value-added benefits
Good growth prospects for foreign internet retailers
CHANNEL DATA: Table 52 Retail E-Commerce by Product: Value 2017-2022; Table 53 Retail E-Commerce by Product: % Value Growth 2017-2022; Table 54 Retail E-Commerce GBO Company Shares: % Value 2018-2022; Table 55 Retail E-Commerce GBN Brand Shares: % Value 2019-2022; Table 56 Forecast Retail E-Commerce by Product: Value 2022-2027; Table 57 Forecast Retail E-Commerce by Product: % Value Growth 2022-2027