Retail in Ireland

Following the high inflation and cost of living crisis that impacted retail sales in 2022 and 2023, Ireland saw a stabilisation in inflationary pressures in 2024, both in product pricing and utility costs. This shift contributed to an improvement in both consumer spending and sentiment. Grocery retailers performed well, and increased demand for grocery products led key retailers to expand their outlet networks, particularly in convenience stores. While private label products remained the preferr...

Euromonitor International's Retail in Ireland report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce, Retail Offline.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retail market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Retail in Ireland
Euromonitor International
February 2025
List Of Contents And Tables
RETAIL IN IRELAND
EXECUTIVE SUMMARY
Retail in 2024: The big picture
Retailers focus on sustainability to align with consumer demands
Consumers continue to be cautious of their spending during 2024
What next for retail?
OPERATING ENVIRONMENT
Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2024
Seasonality
Christmas
Easter
MARKET DATA
Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2019-2024
Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2019-2024
Table 3 Sales in Retail Offline by Channel: Value 2019-2024
Table 4 Sales in Retail Offline by Channel: % Value Growth 2019-2024
Table 5 Retail Offline Outlets by Channel: Units 2019-2024
Table 6 Retail Offline Outlets by Channel: % Unit Growth 2019-2024
Table 7 Sales in Retail E-Commerce by Product: Value 2019-2024
Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2019-2024
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 11 Sales in Grocery Retailers by Channel: Value 2019-2024
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
Table 13 Grocery Retailers Outlets by Channel: Units 2019-2024
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 17 Sales in Non-Grocery Retailers by Channel: Value 2019-2024
Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2019-2024
Table 19 Non-Grocery Retailers Outlets by Channel: Units 2019-2024
Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 21 Retail GBO Company Shares: % Value 2020-2024
Table 22 Retail GBN Brand Shares: % Value 2021-2024
Table 23 Retail Offline GBO Company Shares: % Value 2020-2024
Table 24 Retail Offline GBN Brand Shares: % Value 2021-2024
Table 25 Retail Offline LBN Brand Shares: Outlets 2021-2024
Table 26 Retail E-Commerce GBO Company Shares: % Value 2020-2024
Table 27 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
Table 28 Grocery Retailers GBO Company Shares: % Value 2020-2024
Table 29 Grocery Retailers GBN Brand Shares: % Value 2021-2024
Table 30 Grocery Retailers LBN Brand Shares: Outlets 2021-2024
Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2020-2024
Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2021-2024
Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2021-2024
Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2024-2029
Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2024-2029
Table 36 Forecast Sales in Retail Offline by Channel: Value 2024-2029
Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2024-2029
Table 38 Forecast Retail Offline Outlets by Channel: Units 2024-2029
Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2024-2029
Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2024-2029
Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2024-2029
Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2024-2029
Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2024-2029
Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2024-2029
Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2024-2029
Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2024-2029
Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2024-2029
Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
DISCLAIMER
SOURCES
Summary 2 Research Sources
CONVENIENCE RETAILERS IN IRELAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
While price points stabilise, many consumers remain cautious of their spending
Investments in energy efficiency and enhancing the consumer experience are key
Musgrave Retail Partners Ireland maintains its lead through popular store Centra
PROSPECTS AND OPPORTUNITIES
Convenience retailers are expected to respond to price sensitivity by installing price promotions
Musgrave is set to continue its expansion in Ireland while enhancing its offerings
Future strategies may include innovative store formats and engagement with the local community
CHANNEL DATA
Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space 2019-2024
Table 55 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 56 Sales in Convenience Retailers by Channel: Value 2019-2024
Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2019-2024
Table 58 Convenience Retailers GBO Company Shares: % Value 2020-2024
Table 59 Convenience Retailers GBN Brand Shares: % Value 2021-2024
Table 60 Convenience Retailers LBN Brand Shares: Outlets 2021-2024
Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 62 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2024-2029
Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2024-2029
DISCOUNTERS IN IRELAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Discounters continue to perform well as many consumers remain price-sensitive
Lidl gains ground by supporting Irish producers while focusing on sustainability
Aldi plans to invest significantly to open 30 new locations across Ireland
PROSPECTS AND OPPORTUNITIES
Positive growth for discounters is supported by low price points and ongoing expansion strategies
Discounters may start to integrate retail e-commerce into sales and marketing strategies
Leading players Lidl and Aldi are set to maintain a strong focus on sustainability
CHANNEL DATA
Table 65 Discounters: Value Sales, Outlets and Selling Space 2019-2024
Table 66 Discounters: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 67 Discounters GBO Company Shares: % Value 2020-2024
Table 68 Discounters GBN Brand Shares: % Value 2021-2024
Table 69 Discounters LBN Brand Shares: Outlets 2021-2024
Table 70 Discounters Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 71 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
HYPERMARKETS IN IRELAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Hypermarkets in Ireland benefit from the increase in consumption
Tesco sets ambitious sustainability goals while promoting healthier lifestyles
Tesco provides support to Irish producers and the local community
PROSPECTS AND OPPORTUNITIES
Challenges across the forecast period include competition from other modern retailers
The expansion of hypermarkets is unlikely to happen across the forecast period
A focus on diversification may support sales in hypermarkets across the forecast period
CHANNEL DATA
Table 72 Hypermarkets: Value Sales, Outlets and Selling Space 2019-2024
Table 73 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 74 Hypermarkets GBO Company Shares: % Value 2020-2024
Table 75 Hypermarkets GBN Brand Shares: % Value 2021-2024
Table 76 Hypermarkets LBN Brand Shares: Outlets 2021-2024
Table 77 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 78 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
SUPERMARKETS IN IRELAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
A solid performance as supermarkets focus on value and convenience
Iceland exits the Irish market while Supervalu retains its leading position
A rising focus on sustainability, organic produce and meat substitutes
PROSPECTS AND OPPORTUNITIES
Positive growth is expected for supermarkets as stores offer loyalty schemes and price-matching
A rising focus on sustainability will lead to increased use of digital signage and QR codes
Consolidation and expansion strategies are expected to shape the supermarket industry
CHANNEL DATA
Table 79 Supermarkets: Value Sales, Outlets and Selling Space 2019-2024
Table 80 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 81 Supermarkets GBO Company Shares: % Value 2020-2024
Table 82 Supermarkets GBN Brand Shares: % Value 2021-2024
Table 83 Supermarkets LBN Brand Shares: Outlets 2021-2024
Table 84 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 85 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
SMALL LOCAL GROCERS IN IRELAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sales in small local grocers continue to struggle as other retailers offer competitive prices
Health food stores attract more attention as interest in wellbeing increases in Ireland
Holland and Barrett continues its expansion while introducing digital tools instore
PROSPECTS AND OPPORTUNITIES
Sales are expected to be challenged by a rise in operational expenses and increased competition
Sustainability initiatives and working with local communities could benefit small local grocers
Investments in omnichannel strategies may help small local grocers remain competitive
CHANNEL DATA
Table 86 Small Local Grocers: Value Sales, Outlets and Selling Space 2019-2024
Table 87 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 88 Small Local Grocers GBO Company Shares: % Value 2020-2024
Table 89 Small Local Grocers GBN Brand Shares: % Value 2021-2024
Table 90 Small Local Grocers LBN Brand Shares: Outlets 2021-2024
Table 91 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 92 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
GENERAL MERCHANDISE STORES IN IRELAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Positive growth for department stores as players focus on enhancing the consumer experience
Dealz invests in refurbishing its stores to improve both the staff and customer experience
Dunnes Stores Ltd gains permission for new landmark development in Crumlin
PROSPECTS AND OPPORTUNITIES
Solid prospects for department stores as footfall is expected to be positive
Variety stores is expected to see positive growth, however, discounters will remain a challenge
Department stores will face rising competition from retail e-commerce
CHANNEL DATA
Table 93 General Merchandise Stores: Value Sales, Outlets and Selling Space 2019-2024
Table 94 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 95 Sales in General Merchandise Stores by Channel: Value 2019-2024
Table 96 Sales in General Merchandise Stores by Channel: % Value Growth 2019-2024
Table 97 General Merchandise Stores GBO Company Shares: % Value 2020-2024
Table 98 General Merchandise Stores GBN Brand Shares: % Value 2021-2024
Table 99 General Merchandise Stores LBN Brand Shares: Outlets 2021-2024
Table 100 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 101 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 102 Forecast Sales in General Merchandise Stores by Channel: Value 2024-2029
Table 103 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2024-2029
APPAREL AND FOOTWEAR SPECIALISTS IN IRELAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Apparel and footwear specialists focus on engaging online experiences
Apparel and footwear specialists implement consumer experiences and open new stores in high street locations
New government initiatives focus on sustainability while resale platforms gain ground
PROSPECTS AND OPPORTUNITIES
A rising focus on sustainability is expected to shape store strategies over the forecast period
Apparel and footwear specialists face rising pressure from retail e-commerce
Sports and leisurewear is set to expand, aligned with the rising demand for activewear
CHANNEL DATA
Table 104 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2019-2024
Table 105 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 106 Apparel and Footwear Specialists GBO Company Shares: % Value 2020-2024
Table 107 Apparel and Footwear Specialists GBN Brand Shares: % Value 2021-2024
Table 108 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2021-2024
Table 109 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 110 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
APPLIANCES AND ELECTRONICS SPECIALISTS IN IRELAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Appliances and electronics specialists maintain retail value sales during 2024
Consumers shift to retail e-commerce to buy smaller electronics at affordable price points
The Irish Government raises awareness about recycling broken and unused appliances
PROSPECTS AND OPPORTUNITIES
Appliances and electronics specialists are set to be challenged by retail e-commerce and second-hand goods
The leading player in Ireland, Harvey Norman, expands into England
The uncertain geopolitical situation and an expected increase in customs duties and tariffs
CHANNEL DATA
Table 111 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2019-2024
Table 112 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 113 Appliances and Electronics Specialists GBO Company Shares: % Value 2020-2024
Table 114 Appliances and Electronics Specialists GBN Brand Shares: % Value 2021-2024
Table 115 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2021-2024
Table 116 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 117 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
HEALTH AND BEAUTY SPECIALISTS IN IRELAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Health and beauty specialists record positive growth despite rising challenges
The Body Shop exits the Irish market as the player struggles against rising competition
Boost retains its lead while LloydsPharmacy buys family-owned McCabe’s Pharmacy
PROSPECTS AND OPPORTUNITIES
Health and beauty specialists face rising competition from department stores and supermarkets
Sustainability and omnichannel strategies will be a key focus of health and beauty brands
Discount pharmacies are poised to boost competition and foster innovation
CHANNEL DATA
Table 118 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2019-2024
Table 119 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 120 Sales in Health and Beauty Specialists by Channel: Value 2019-2024
Table 121 Sales in Health and Beauty Specialists by Channel: % Value Growth 2019-2024
Table 122 Health and Beauty Specialists GBO Company Shares: % Value 2020-2024
Table 123 Health and Beauty Specialists GBN Brand Shares: % Value 2021-2024
Table 124 Health and Beauty Specialists LBN Brand Shares: Outlets 2021-2024
Table 125 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 126 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 127 Forecast Sales in Health and Beauty Specialists by Channel: Value 2024-2029
Table 128 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2024-2029
HOME PRODUCTS SPECIALISTS IN IRELAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Home products specialists record a decline in sales amidst ongoing price-sensitivity
JYSK opens a distribution centre to reduce the delivery time of online orders
Ikea lowers prices of popular products while supporting sustainability efforts
PROSPECTS AND OPPORTUNITIES
Sales will be challenged by price sensitivity and an anticipated decline for homewares and home furnishing stores
Ikea is expected to continue its expansion plans across the forecast period
The lack of supply in the housing market may lead to an uplift in home renovations
CHANNEL DATA
Table 129 Home Products Specialists: Value Sales, Outlets and Selling Space 2019-2024
Table 130 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 131 Sales in Home Products Specialists by Channel: Value 2019-2024
Table 132 Sales in Home Products Specialists by Channel: % Value Growth 2019-2024
Table 133 Home Products Specialists GBO Company Shares: % Value 2020-2024
Table 134 Home Products Specialists GBN Brand Shares: % Value 2021-2024
Table 135 Home Products Specialists LBN Brand Shares: Outlets 2021-2024
Table 136 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 137 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 138 Forecast Sales in Home Products Specialists by Channel: Value 2024-2029
Table 139 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2024-2029
DIRECT SELLING IN IRELAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Direct selling records a retail value decline for the third consecutive year
Herbalife records sales growth and improves its share with a focus on health and wellbeing products
The uncertain economic situation leads to recruitment within direct selling jobs
PROSPECTS AND OPPORTUNITIES
Direct selling is set to face rising competition from online retailers
Health and wellness products are expected to perform well as consumers embrace rising wellness trends
Direct selling is expected to shift further online, reaching a wider audience
CHANNEL DATA
Table 140 Direct Selling by Product: Value 2019-2024
Table 141 Direct Selling by Product: % Value Growth 2019-2024
Table 142 Direct Selling GBO Company Shares: % Value 2020-2024
Table 143 Direct Selling GBN Brand Shares: % Value 2021-2024
Table 144 Direct Selling Forecasts by Product: Value 2024-2029
Table 145 Direct Selling Forecasts by Product: % Value Growth 2024-2029
VENDING IN IRELAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Despite the growth in tourism supporting demand, vending sales decline
Vending focuses on healthy food options to appeal to a wider range of consumers
Premium coffee drinks remain one of the most popular areas of diversification
PROSPECTS AND OPPORTUNITIES
There is an opportunity for expansion in non-captive and semi-captive environments
The Deposit Return Scheme is facilitated by reverse vending machines in Ireland
The integration of smart technology is expected to improve the consumer experience in vending
CHANNEL DATA
Table 146 Vending by Product: Value 2019-2024
Table 147 Vending by Product: % Value Growth 2019-2024
Table 148 Vending GBO Company Shares: % Value 2020-2024
Table 149 Vending GBN Brand Shares: % Value 2021-2024
Table 150 Vending Forecasts by Product: Value 2024-2029
Table 151 Vending Forecasts by Product: % Value Growth 2024-2029
RETAIL E-COMMERCE IN IRELAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Retail e-commerce outperforms offline retail as consumers migrate to online platforms
Amazon announces plans to launch its .ie domain while supporting Irish businesses
Companies focus on expanding their omnichannel strategies to align with consumer demands
PROSPECTS AND OPPORTUNITIES
Retail e-commerce is expected to record strong growth as retailers focus on seamless experiences
A rising focus on sustainability will lead players to implement eco-friendly processes
Third-party marketplaces are expected to grow across the forecast period
CHANNEL DATA
Table 152 Retail E-Commerce by Channel: Value 2019-2024
Table 153 Retail E-Commerce by Channel: % Value Growth 2019-2024
Table 154 Retail E-Commerce by Product: Value 2019-2024
Table 155 Retail E-Commerce by Product: % Value Growth 2019-2024
Table 156 Retail E-Commerce GBO Company Shares: % Value 2020-2024
Table 157 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
Table 158 Forecast Retail E-Commerce by Channel: Value 2024-2029
Table 159 Forecast Retail E-Commerce by Channel: % Value Growth 2024-2029
Table 160 Forecast Retail E-Commerce by Product: Value 2024-2029
Table 161 Forecast Retail E-Commerce by Product: % Value Growth 2024-2029

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