Retail in India

Retail in India


The retail industry showed dynamic current value growth in India in 2023, driven by conducive macroeconomic factors, as well as the full return of mobility and travel after the end of the pandemic. The strong performance in 2023 can be attributed to positive consumer sentiment in terms of both discretionary and non-discretionary spending. Retail e-commerce remained a fast-growing channel, due to the focus on convenience, discounts, and wide product range available across categories. Modern chann...

Euromonitor International's Retail in India report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce, Retail Offline.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retail market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Retail in India
Euromonitor International
March 2024
List Of Contents And Tables
RETAIL IN INDIA
EXECUTIVE SUMMARY
Retail in 2023: The big picture
A landmark reform is seen in terms of the operation of retail businesses in India
Omnichannel experience becomes key for both offline as well as offline retailers
What next for retail?
OPERATING ENVIRONMENT
Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2023
Seasonality
MARKET DATA
Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2018-2023
Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2018-2023
Table 3 Sales in Retail Offline by Channel: Value 2018-2023
Table 4 Sales in Retail Offline by Channel: % Value Growth 2018-2023
Table 5 Retail Offline Outlets by Channel: Units 2018-2023
Table 6 Retail Offline Outlets by Channel: % Unit Growth 2018-2023
Table 7 Sales in Retail E-Commerce by Product: Value 2018-2023
Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2018-2023
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 11 Sales in Grocery Retailers by Channel: Value 2018-2023
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 13 Grocery Retailers Outlets by Channel: Units 2018-2023
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 17 Sales in Non-Grocery Retailers by Channel: Value 2018-2023
Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2018-2023
Table 19 Non-Grocery Retailers Outlets by Channel: Units 2018-2023
Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 21 Retail GBO Company Shares: % Value 2019-2023
Table 22 Retail GBN Brand Shares: % Value 2020-2023
Table 23 Retail Offline GBO Company Shares: % Value 2019-2023
Table 24 Retail Offline GBN Brand Shares: % Value 2020-2023
Table 25 Retail Offline LBN Brand Shares: Outlets 2020-2023
Table 26 Retail E-Commerce GBO Company Shares: % Value 2019-2023
Table 27 Retail E-Commerce GBN Brand Shares: % Value 2020-2023
Table 28 Grocery Retailers GBO Company Shares: % Value 2019-2023
Table 29 Grocery Retailers GBN Brand Shares: % Value 2020-2023
Table 30 Grocery Retailers LBN Brand Shares: Outlets 2020-2023
Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2019-2023
Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2020-2023
Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2020-2023
Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2023-2028
Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2023-2028
Table 36 Forecast Sales in Retail Offline by Channel: Value 2023-2028
Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2023-2028
Table 38 Forecast Retail Offline Outlets by Channel: Units 2023-2028
Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2023-2028
Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2023-2028
Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2023-2028
Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2023-2028
Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2023-2028
Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2023-2028
Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028
Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2023-2028
Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2023-2028
Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2023-2028
Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028
DISCLAIMER
SOURCES
Summary 2 Research Sources
CONVENIENCE RETAILERS IN INDIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Uncertain environment for convenience retailers
Kendriya Bhandar leads the competition, while Easy Day struggles
Forecourt retailers shows growth on the back of increased travel activities
PROSPECTS AND OPPORTUNITIES
Strong competition from modern grocery retail formats set to continue
Moving forward, convenience stores may be a lucrative option for international brands
Digital transformation will be important
CHANNEL DATA
Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space 2018-2023
Table 55 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 56 Sales in Convenience Retailers by Channel: Value 2018-2023
Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2018-2023
Table 58 Convenience Retailers GBO Company Shares: % Value 2019-2023
Table 59 Convenience Retailers GBN Brand Shares: % Value 2020-2023
Table 60 Convenience Retailers LBN Brand Shares: Outlets 2020-2023
Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 62 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2023-2028
Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2023-2028
HYPERMARKETS IN INDIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Hypermarkets becoming increasingly important for modern consumers
Major players focus on digital services to counter rising competition from e-commerce
Discounting is an area of focus, to encourage consumers to purchase
PROSPECTS AND OPPORTUNITIES
Major players in hypermarkets will look to expand their reach
Omnichannel approach by players will help them grow their sales
Hypermarkets will continue to be dominated by major players
CHANNEL DATA
Table 65 Hypermarkets: Value Sales, Outlets and Selling Space 2018-2023
Table 66 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 67 Hypermarkets GBO Company Shares: % Value 2019-2023
Table 68 Hypermarkets GBN Brand Shares: % Value 2020-2023
Table 69 Hypermarkets LBN Brand Shares: Outlets 2020-2023
Table 70 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 71 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
SUPERMARKETS IN INDIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Supermarkets focus on quality, variety, and freshness
Major supermarkets offer online delivery apps enabling home delivery
Regional supermarkets offer tough competition to national supermarkets
PROSPECTS AND OPPORTUNITIES
Supermarkets will continue to face strong competition from hypermarkets
Players in supermarkets will look to open gourmet stores due to consumer demand for premium products
Major players in supermarkets will look to expand in new areas
CHANNEL DATA
Table 72 Supermarkets: Value Sales, Outlets and Selling Space 2018-2023
Table 73 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 74 Supermarkets GBO Company Shares: % Value 2019-2023
Table 75 Supermarkets GBN Brand Shares: % Value 2020-2023
Table 76 Supermarkets LBN Brand Shares: Outlets 2020-2023
Table 77 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 78 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
SMALL LOCAL GROCERS IN INDIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Small local grocers continues to lose share to modern grocery retail channels
Digital solutions increasingly adopted by small local grocers
Small local grocers remains a prominent channel for expansion for leading brands
PROSPECTS AND OPPORTUNITIES
Small local grocers will continue to have a stronghold in rural areas
Modernisation of small local grocers expected, with the help of multiple initiatives
Small local grocers can partner with e-commerce B2B players and receive help from the government
CHANNEL DATA
Table 79 Small Local Grocers: Value Sales, Outlets and Selling Space 2018-2023
Table 80 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 81 Small Local Grocers GBO Company Shares: % Value 2019-2023
Table 82 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 83 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
APPAREL AND FOOTWEAR SPECIALISTS IN INDIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Major apparel and footwear specialist focuses on premium Indian traditional wear
Major players collaborate with top designers
Major players are coming up with tech-enabled interventions at multiple consumer touchpoints
PROSPECTS AND OPPORTUNITIES
E-commerce will act as strong competition, with a move to omnichannel expected
Experiential shopping will be critical to attract consumers to stores
Major store-based players will look to expand in small towns
CHANNEL DATA
Table 84 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2018-2023
Table 85 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 86 Apparel and Footwear Specialists GBO Company Shares: % Value 2019-2023
Table 87 Apparel and Footwear Specialists GBN Brand Shares: % Value 2020-2023
Table 88 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2020-2023
Table 89 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 90 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
APPLIANCES AND ELECTRONICS SPECIALISTS IN INDIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Companies expand into underserved parts of India
Players look to attract consumers by offering lucrative deals and membership discounts
Top appliances and electronics specialists focus on experiences and omnichannel retail to attract consumers
PROSPECTS AND OPPORTUNITIES
Outlets will look to focus on services and outlet expansion to attract consumers
Players looking to strengthen their omnichannel presence over the forecast period
Appliances and electronics specialists will increasingly offer credit/EMI
CHANNEL DATA
Table 91 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2018-2023
Table 92 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 93 Appliances and Electronics Specialists GBO Company Shares: % Value 2019-2023
Table 94 Appliances and Electronics Specialists GBN Brand Shares: % Value 2020-2023
Table 95 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2020-2023
Table 96 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 97 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
HEALTH AND BEAUTY SPECIALISTS IN INDIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
The Body Shop continues to lead beauty specialists
Online retailers take an omnichannel approach by expanding their physical retail store presence
Apollo Hospitals Enterprises and Medplus Health Services continue to lead health and beauty specialists
PROSPECTS AND OPPORTUNITIES
AR/VR will shape beauty specialists in the future
Major optical goods stores perform well despite competition from unorganised outlets
E-pharmacies expected to provide strong competition to physical stores
CHANNEL DATA
Table 98 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2018-2023
Table 99 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 100 Sales in Health and Beauty Specialists by Channel: Value 2018-2023
Table 101 Sales in Health and Beauty Specialists by Channel: % Value Growth 2018-2023
Table 102 Health and Beauty Specialists GBO Company Shares: % Value 2019-2023
Table 103 Health and Beauty Specialists GBN Brand Shares: % Value 2020-2023
Table 104 Health and Beauty Specialists LBN Brand Shares: Outlets 2020-2023
Table 105 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 106 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 107 Forecast Sales in Health and Beauty Specialists by Channel: Value 2023-2028
Table 108 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2023-2028
HOME PRODUCTS SPECIALISTS IN INDIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Pet shops and superstores continues to gain popularity due to increasing adoption of pets
E-commerce continues to act as strong competition for home products specialists
Asian Paints maintains its leading position, thanks to continued consumer-centric practices
PROSPECTS AND OPPORTUNITIES
Increasing segmentation expected for home décor products
IKEA set to open multiple store formats across different geographic locations in India
Major players will look to leverage AI models and AR/VR tech to gain a competitive edge
CHANNEL DATA
Table 109 Home Products Specialists: Value Sales, Outlets and Selling Space 2018-2023
Table 110 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 111 Sales in Home Products Specialists by Channel: Value 2018-2023
Table 112 Sales in Home Products Specialists by Channel: % Value Growth 2018-2023
Table 113 Home Products Specialists GBO Company Shares: % Value 2019-2023
Table 114 Home Products Specialists GBN Brand Shares: % Value 2020-2023
Table 115 Home Products Specialists LBN Brand Shares: Outlets 2020-2023
Table 116 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 117 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 118 Forecast Sales in Home Products Specialists by Channel: Value 2023-2028
Table 119 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2023-2028
GENERAL MERCHANDISE STORES IN INDIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Rebound to the pre-pandemic level of sales for department stores
E-commerce offers a strong challenge to department stores
Leading department stores focus on offering more private label products
PROSPECTS AND OPPORTUNITIES
Seamless integration between online and offline stores
Department stores will face strong competition from e-commerce and apparel specialists going forward
Underserved cities will be the focus area for general merchandise stores going forward
CHANNEL DATA
Table 120 General Merchandise Stores: Value Sales, Outlets and Selling Space 2018-2023
Table 121 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 122 Sales in General Merchandise Stores by Channel: Value 2018-2023
Table 123 Sales in General Merchandise Stores by Channel: % Value Growth 2018-2023
Table 124 General Merchandise Stores GBO Company Shares: % Value 2019-2023
Table 125 General Merchandise Stores GBN Brand Shares: % Value 2020-2023
Table 126 General Merchandise Stores LBN Brand Shares: Outlets 2020-2023
Table 127 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 128 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 129 Forecast Sales in General Merchandise Stores by Channel: Value 2023-2028
Table 130 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2023-2028
DIRECT SELLING IN INDIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Consumer health remains the leading category in direct selling
Herbalife further strengthens its brand share in direct selling by entering a new health segment and raising its profile
Major players focus on further strengthening their networks of sellers in India
PROSPECTS AND OPPORTUNITIES
The legal changes made will benefit direct selling going forward
Direct selling will face a strong challenge from other retail channels
Tier 2 and tier 3 cities will remain key growth areas
CHANNEL DATA
Table 131 Direct Selling by Product: Value 2018-2023
Table 132 Direct Selling by Product: % Value Growth 2018-2023
Table 133 Direct Selling GBO Company Shares: % Value 2019-2023
Table 134 Direct Selling GBN Brand Shares: % Value 2020-2023
Table 135 Direct Selling Forecasts by Product: Value 2023-2028
Table 136 Direct Selling Forecasts by Product: % Value Growth 2023-2028
RETAIL E-COMMERCE IN INDIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Quick commerce gains popularity with shorter delivery times
Marketplace retailers continue to dominate e-commerce
Improving the user experience is a key focus
PROSPECTS AND OPPORTUNITIES
Government policies will create a favourable environment for e-commerce going forward
Hyperlocal delivery expected to continue to gain momentum
Specialist e-commerce retailers gaining prominence amongst consumers
CHANNEL DATA
Table 137 Retail E-Commerce by Channel: Value 2017-2022
Table 138 Retail E-Commerce by Channel: % Value Growth 2017-2022
Table 139 Retail E-Commerce by Product: Value 2017-2022
Table 140 Retail E-Commerce by Product: % Value Growth 2017-2022
Table 141 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 142 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 143 Forecast Retail E-Commerce by Channel: Value 2022-2027
Table 144 Forecast Retail E-Commerce by Channel: % Value Growth 2022-2027
Table 145 Forecast Retail E-Commerce by Product: Value 2022-2027
Table 146 Forecast Retail E-Commerce by Product: % Value Growth 2022-2027

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