Retail in Hong Kong, China

Retail in Hong Kong recorded further current value growth in 2024, although this continued to slow following three consecutive years of post-pandemic rebound. The city is seeing a shift in consumption patterns, with local residents increasingly heading northbound to mainland China, including Shenzhen. Despite the return of tourists, including from major source market mainland China, many of these visitors have been prioritising experiences over possessions, reducing the frequency of purchases on...

Euromonitor International's Retail in Hong Kong, China report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce, Retail Offline.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retail market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Retail in Hong Kong, China
Euromonitor International
March 2025
List Of Contents And Tables
RETAIL IN HONG KONG, CHINA
EXECUTIVE SUMMARY
Retail in 2024: The big picture
Changing consumer behaviour influences spending patterns
E-commerce regains strong growth momentum, recording dynamic performance
What next for retail?
OPERATING ENVIRONMENT
Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2024
Seasonality
China National Day (also known as Golden Week)
Chinese New Year (Spring Festival)
Christmas and New Year
MARKET DATA
Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2019-2024
Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2019-2024
Table 3 Sales in Retail Offline by Channel: Value 2019-2024
Table 4 Sales in Retail Offline by Channel: % Value Growth 2019-2024
Table 5 Retail Offline Outlets by Channel: Units 2019-2024
Table 6 Retail Offline Outlets by Channel: % Unit Growth 2019-2024
Table 7 Sales in Retail E-Commerce by Product: Value 2019-2024
Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2019-2024
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 11 Sales in Grocery Retailers by Channel: Value 2019-2024
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
Table 13 Grocery Retailers Outlets by Channel: Units 2019-2024
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 17 Sales in Non-Grocery Retailers by Channel: Value 2019-2024
Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2019-2024
Table 19 Non-Grocery Retailers Outlets by Channel: Units 2019-2024
Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 21 Retail GBO Company Shares: % Value 2020-2024
Table 22 Retail GBN Brand Shares: % Value 2021-2024
Table 23 Retail Offline GBO Company Shares: % Value 2020-2024
Table 24 Retail Offline GBN Brand Shares: % Value 2021-2024
Table 25 Retail Offline LBN Brand Shares: Outlets 2021-2024
Table 26 Retail E-Commerce GBO Company Shares: % Value 2020-2024
Table 27 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
Table 28 Grocery Retailers GBO Company Shares: % Value 2020-2024
Table 29 Grocery Retailers GBN Brand Shares: % Value 2021-2024
Table 30 Grocery Retailers LBN Brand Shares: Outlets 2021-2024
Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2020-2024
Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2021-2024
Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2021-2024
Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2024-2029
Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2024-2029
Table 36 Forecast Sales in Retail Offline by Channel: Value 2024-2029
Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2024-2029
Table 38 Forecast Retail Offline Outlets by Channel: Units 2024-2029
Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2024-2029
Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2024-2029
Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2024-2029
Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2024-2029
Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2024-2029
Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2024-2029
Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2024-2029
Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2024-2029
Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2024-2029
Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
DISCLAIMER
SOURCES
Summary 2 Research Sources
CONVENIENCE RETAILERS IN HONG KONG, CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Despite marginal decline amid significant pressures, value sales remain above pre-pandemic levels
7-Eleven and Circle-K maintain overall dominance due to strength in convenience stores
New players enter following success in other retail channels
PROSPECTS AND OPPORTUNITIES
Future challenges due to rising labour costs and rise in outbound tourism
Change in payment methods and expanding product ranges to help drive growth
Tourist spending patterns will be a boon for convenience retailers
CHANNEL DATA
Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space 2019-2024
Table 55 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 56 Sales in Convenience Retailers by Channel: Value 2019-2024
Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2019-2024
Table 58 Convenience Retailers GBO Company Shares: % Value 2020-2024
Table 59 Convenience Retailers GBN Brand Shares: % Value 2021-2024
Table 60 Convenience Retailers LBN Brand Shares: Outlets 2021-2024
Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 62 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2024-2029
Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2024-2029
SUPERMARKETS IN HONG KONG, CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Improving sales for supermarkets as demand for convenience food increases
Stability among the leaders, but new players from mainland China threaten the status quo
Rising number of Asian discount supermarkets enter Hong Kong
PROSPECTS AND OPPORTUNITIES
Ageing population and northbound spending may present challenges
E-commerce may offer some hope for growth in otherwise uncertain market
Sustainability continues to gain importance among local consumers
CHANNEL DATA
Table 65 Supermarkets: Value Sales, Outlets and Selling Space 2019-2024
Table 66 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 67 Supermarkets GBO Company Shares: % Value 2020-2024
Table 68 Supermarkets GBN Brand Shares: % Value 2021-2024
Table 69 Supermarkets LBN Brand Shares: Outlets 2021-2024
Table 70 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 71 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
SMALL LOCAL GROCERS IN HONG KONG, CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Despite falling sales, small local grocers retains importance in neighbourhoods
Best Mart 360 strengthens leadership of fragmented competitive landscape
Speciality stores attract consumers with unique offerings
PROSPECTS AND OPPORTUNITIES
Ageing population may prove key to future growth of small local grocers
Locally sourced, sustainable products increasingly important
More frequent return to office work set to support growth
CHANNEL DATA
Table 72 Small Local Grocers: Value Sales, Outlets and Selling Space 2019-2024
Table 73 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 74 Small Local Grocers GBO Company Shares: % Value 2020-2024
Table 75 Small Local Grocers GBN Brand Shares: % Value 2021-2024
Table 76 Small Local Grocers LBN Brand Shares: Outlets 2021-2024
Table 77 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 78 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
GENERAL MERCHANDISE STORES IN HONG KONG, CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Dynamic growth for department stores as new shopping centres and unique outlets emerge
Solid performance by variety stores as tourist numbers improve
Yata thrives while other major names struggle and close stores
PROSPECTS AND OPPORTUNITIES
Department stores unlikely to see significant growth over forecast period
Further dynamic growth for variety stores driven by network expansion possibilities
Greater variety of Asian snacks and exclusive products to be in stocked in local market
CHANNEL DATA
Table 79 General Merchandise Stores: Value Sales, Outlets and Selling Space 2019-2024
Table 80 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 81 Sales in General Merchandise Stores by Channel: Value 2019-2024
Table 82 Sales in General Merchandise Stores by Channel: % Value Growth 2019-2024
Table 83 General Merchandise Stores GBO Company Shares: % Value 2020-2024
Table 84 General Merchandise Stores GBN Brand Shares: % Value 2021-2024
Table 85 General Merchandise Stores LBN Brand Shares: Outlets 2021-2024
Table 86 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 87 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 88 Forecast Sales in General Merchandise Stores by Channel: Value 2024-2029
Table 89 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2024-2029
APPAREL AND FOOTWEAR SPECIALISTS IN HONG KONG, CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Apparel demand falls as challenging retail landscape hampers sales
Store closures from major players impact channel’s overall network size
Chinese brand Li-Ning sees strong performance as mainland consumers drive growth
PROSPECTS AND OPPORTUNITIES
Price-sensitive consumers and northbound tourism a roadblock to recovery
Ethical/sustainable fashion may prove fruitful for future demand
Rising costs and e-commerce further challenge channel’s recovery
CHANNEL DATA
Table 90 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2019-2024
Table 91 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 92 Apparel and Footwear Specialists GBO Company Shares: % Value 2020-2024
Table 93 Apparel and Footwear Specialists GBN Brand Shares: % Value 2021-2024
Table 94 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2021-2024
Table 95 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 96 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
APPLIANCES AND ELECTRONICS SPECIALISTS IN HONG KONG, CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Challenging year for channel sales due to price-sensitive consumers and outbound travel
Major brands close stores due to challenging landscape
E-commerce one of the few growth drivers as online infrastructure continues to develop
PROSPECTS AND OPPORTUNITIES
Price-sensitive consumers and northbound tourism a roadblock to recovery
Rising costs and further shift online to further challenge recovery
Leveraging cross-border e-commerce sales
CHANNEL DATA
Table 97 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2019-2024
Table 98 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 99 Appliances and Electronics Specialists GBO Company Shares: % Value 2020-2024
Table 100 Appliances and Electronics Specialists GBN Brand Shares: % Value 2021-2024
Table 101 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2021-2024
Table 102 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 103 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
HEALTH AND BEAUTY SPECIALISTS IN HONG KONG, CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Overall positive growth, but beauty specialists struggles due to outbound travel
Solid growth for essential pharmaceuticals as consumers continue to prioritise health
AS Watson regains momentum, supported by various strategies
PROSPECTS AND OPPORTUNITIES
Shift in tourism and local consumption a barrier to stronger growth
Demand for essential pharmaceutical goods to continue growing over forecast period
Integrating technology and sustainability concepts to drive interest in beauty products
CHANNEL DATA
Table 104 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2019-2024
Table 105 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 106 Sales in Health and Beauty Specialists by Channel: Value 2019-2024
Table 107 Sales in Health and Beauty Specialists by Channel: % Value Growth 2019-2024
Table 108 Health and Beauty Specialists GBO Company Shares: % Value 2020-2024
Table 109 Health and Beauty Specialists GBN Brand Shares: % Value 2021-2024
Table 110 Health and Beauty Specialists LBN Brand Shares: Outlets 2021-2024
Table 111 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 112 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 113 Forecast Sales in Health and Beauty Specialists by Channel: Value 2024-2029
Table 114 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2024-2029
HOME PRODUCTS SPECIALISTS IN HONG KONG, CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sales through homewares and home furnishing stores plateau as price-sensitive consumers limit spending
Solid performance by pet shops and superstores as consumers remain sensitive to pets’ needs and welfare
DFI Retail Group retains leadership of highly fragmented competitive landscape
PROSPECTS AND OPPORTUNITIES
Subdued performance for home products specialists over forecast period
Pet stops and superstores will continue to see growth as pet care demands increase
Unique store experiences could support Ikea’s leadership
CHANNEL DATA
Table 115 Home Products Specialists: Value Sales, Outlets and Selling Space 2019-2024
Table 116 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 117 Sales in Home Products Specialists by Channel: Value 2019-2024
Table 118 Sales in Home Products Specialists by Channel: % Value Growth 2019-2024
Table 119 Home Products Specialists GBO Company Shares: % Value 2020-2024
Table 120 Home Products Specialists GBN Brand Shares: % Value 2021-2024
Table 121 Home Products Specialists LBN Brand Shares: Outlets 2021-2024
Table 122 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 123 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 124 Forecast Sales in Home Products Specialists by Channel: Value 2024-2029
Table 125 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2024-2029
DIRECT SELLING IN HONG KONG, CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Direct selling sales decline as consumers look to save money but health and beauty sales continue to recover
Amway strengthens lead of direct selling in Hong Kong
Strong growth for Herbalife as its weight management products remain popular
PROSPECTS AND OPPORTUNITIES
Stable outlook as health and beauty will continue to drive direct selling
Social commerce to remain popular communication method over the forecast period
E-commerce offers direct competition to direct selling
CHANNEL DATA
Table 126 Direct Selling by Product: Value 2019-2024
Table 127 Direct Selling by Product: % Value Growth 2019-2024
Table 128 Direct Selling GBO Company Shares: % Value 2020-2024
Table 129 Direct Selling GBN Brand Shares: % Value 2021-2024
Table 130 Direct Selling Forecasts by Product: Value 2024-2029
Table 131 Direct Selling Forecasts by Product: % Value Growth 2024-2029
VENDING IN HONG KONG, CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Vending in Hong Kong records modest growth, driven by soft drinks
Leaders remains unchanged but smaller players continue to thrive
Reusable lunchbox vending machines at universities set to expand concept
PROSPECTS AND OPPORTUNITIES
Future growth of vending to be supported by technological advancements
Vending set to further expand product offerings
Sustainability efforts can be a key growth driver for vending
CHANNEL DATA
Table 132 Vending by Product: Value 2019-2024
Table 133 Vending by Product: % Value Growth 2019-2024
Table 134 Vending GBO Company Shares: % Value 2020-2024
Table 135 Vending GBN Brand Shares: % Value 2021-2024
Table 136 Vending Forecasts by Product: Value 2024-2029
Table 137 Vending Forecasts by Product: % Value Growth 2024-2029
RETAIL E-COMMERCE IN HONG KONG, CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Ease of use and accessibility mean e-commerce is strongest performer in retail
HKTVmall continues to grow from strength to strength
Rising preference for online shopping as e-commerce gains shares from physical outlets
PROSPECTS AND OPPORTUNITIES
E-commerce set to continue to grow as local retailers adopt omnichannel strategy
Ongoing development of northbound cross-border logistics to further drive e-commerce growth
Hong Kong’s shift towards a digital, cashless economy is strong growth driver for online sales
CHANNEL DATA
Table 138 Retail E-Commerce by Channel: Value 2019-2024
Table 139 Retail E-Commerce by Channel: % Value Growth 2019-2024
Table 140 Retail E-Commerce by Product: Value 2019-2024
Table 141 Retail E-Commerce by Product: % Value Growth 2019-2024
Table 142 Retail E-Commerce GBO Company Shares: % Value 2020-2024
Table 143 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
Table 144 Forecast Retail E-Commerce by Channel: Value 2024-2029
Table 145 Forecast Retail E-Commerce by Channel: % Value Growth 2024-2029
Table 146 Forecast Retail E-Commerce by Product: Value 2024-2029
Table 147 Forecast Retail E-Commerce by Product: % Value Growth 2024-2029

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