Retail E-Commerce in Vietnam

Retail e-commerce in Vietnam continued to show robust expansion in 2024, driven by a combination of consumer demand for convenience and ongoing economic developments. While Vietnam achieved a higher GDP by the end of 2024 compared to 2023, a considerable number of consumers remain inclined to save rather than spend on non-essential goods. This cautious approach stems from ongoing war conflicts and a persistent air of economic uncertainty, which leads many consumers to search for greater value or...

Euromonitor International's Retail E-Commerce in Vietnam report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce by Product, Retail E-Commerce by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retail E-Commerce market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.