Retail E-Commerce in Vietnam

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $990	40 Pages	Euromonitor International	February, 2024	EP18595632

Best Price Guarantee
Price	from $990
Length	40 Pages
Publisher	Euromonitor International
Published Date	February, 2024
SKU	EP18595632

Retail E-Commerce in Vietnam

In 2023 retail e-commerce in Vietnam continued to see robust rises, recording faster current value sales growth than it did in 2022. Vietnamese consumers are increasingly family with e-commerce marketplaces, drawn to the very frequent offer of a whole range of discounts and promotions including free shipping, cashback, and price cuts on double-digit sales days and other occasions. At the same time, retailers continue to invest in setting up their own dedicate websites and apps to push online sal...

Euromonitor International's Retail E-Commerce in Vietnam report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce by Product, Retail E-Commerce by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retail E-Commerce market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Retail E-Commerce in Vietnam
Euromonitor International
February 2024
List Of Contents And Tables
RETAIL E-COMMERCE IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Retail e-commerce goes from strength to strength in 2023
TikTok Shop establishes foothold in Vietnam
Shopee remains in the lead in 2023
PROSPECTS AND OPPORTUNITIES
Retail e-commerce will see growth slow in an overall positive forecast
Key players to target millennials and Gen Z consumers through marketing activities as competition intensifies
Generative AI features to become more prevalent in terms of service improvements, while more small businesses will sign up to marketplaces
CHANNEL DATA: Table 1 Retail E-Commerce by Channel: Value 2017-2022; Table 2 Retail E-Commerce by Channel: % Value Growth 2017-2022; Table 3 Retail E-Commerce by Product: Value 2017-2022; Table 4 Retail E-Commerce by Product: % Value Growth 2017-2022; Table 5 Retail E-Commerce GBO Company Shares: % Value 2018-2022; Table 6 Retail E-Commerce GBN Brand Shares: % Value 2019-2022; Table 7 Forecast Retail E-Commerce by Channel: Value 2022-2027; Table 8 Forecast Retail E-Commerce by Channel: % Value Growth 2022-2027; Table 9 Forecast Retail E-Commerce by Product: Value 2022-2027; Table 10 Forecast Retail E-Commerce by Product: % Value Growth 2022-2027
RETAIL IN VIETNAM
EXECUTIVE SUMMARY
Retail in 2023: The big picture
Retail e-commerce reshapes Vietnam market
Convenience remains central to strategy while chained pharmacies strengthens presence 2023
What next for retail?
OPERATING ENVIRONMENT
Informal retail
Opening hours for physical retail: Summary 1 Standard Opening Hours by Channel Type 2023
Seasonality
Vietnamese Lunar New Year (Tet)
Black Friday
Double Digit Sales Days
MARKET DATA: Table 11 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2018-2023; Table 12 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2018-2023; Table 13 Sales in Retail Offline by Channel: Value 2018-2023; Table 14 Sales in Retail Offline by Channel: % Value Growth 2018-2023; Table 15 Retail Offline Outlets by Channel: Units 2018-2023; Table 16 Retail Offline Outlets by Channel: % Unit Growth 2018-2023; Table 17 Sales in Retail E-Commerce by Product: Value 2018-2023; Table 18 Sales in Retail E-Commerce by Product: % Value Growth 2018-2023; Table 19 Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023; Table 20 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023; Table 21 Sales in Grocery Retailers by Channel: Value 2018-2023; Table 22 Sales in Grocery Retailers by Channel: % Value Growth 2018-2023; Table 23 Grocery Retailers Outlets by Channel: Units 2018-2023; Table 24 Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023; Table 25 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023; Table 26 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023; Table 27 Sales in Non-Grocery Retailers by Channel: Value 2018-2023; Table 28 Sales in Non-Grocery Retailers by Channel: % Value Growth 2018-2023; Table 29 Non-Grocery Retailers Outlets by Channel: Units 2018-2023; Table 30 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023; Table 31 Retail GBO Company Shares: % Value 2019-2023; Table 32 Retail GBN Brand Shares: % Value 2020-2023; Table 33 Retail Offline GBO Company Shares: % Value 2019-2023; Table 34 Retail Offline GBN Brand Shares: % Value 2020-2023; Table 35 Retail Offline LBN Brand Shares: Outlets 2020-2023; Table 36 Retail E-Commerce GBO Company Shares: % Value 2019-2023; Table 37 Retail E-Commerce GBN Brand Shares: % Value 2020-2023; Table 38 Grocery Retailers GBO Company Shares: % Value 2019-2023; Table 39 Grocery Retailers GBN Brand Shares: % Value 2020-2023; Table 40 Grocery Retailers LBN Brand Shares: Outlets 2020-2023; Table 41 Non-Grocery Retailers GBO Company Shares: % Value 2019-2023; Table 42 Non-Grocery Retailers GBN Brand Shares: % Value 2020-2023; Table 43 Non-Grocery Retailers LBN Brand Shares: Outlets 2020-2023; Table 44 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2023-2028; Table 45 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2023-2028; Table 46 Forecast Sales in Retail Offline by Channel: Value 2023-2028; Table 47 Forecast Sales in Retail Offline by Channel: % Value Growth 2023-2028; Table 48 Forecast Retail Offline Outlets by Channel: Units 2023-2028; Table 49 Forecast Retail Offline Outlets by Channel: % Unit Growth 2023-2028; Table 50 Forecast Sales in Retail E-Commerce by Product: Value 2023-2028; Table 51 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2023-2028; Table 52 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028; Table 53 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028; Table 54 Forecast Sales in Grocery Retailers by Channel: Value 2023-2028; Table 55 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2023-2028; Table 56 Forecast Grocery Retailers Outlets by Channel: Units 2023-2028; Table 57 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028; Table 58 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028; Table 59 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028; Table 60 Forecast Sales in Non-Grocery Retailers by Channel: Value 2023-2028; Table 61 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2023-2028; Table 62 Forecast Non-Grocery Retailers Outlets by Channel: Units 2023-2028; Table 63 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028
DISCLAIMER
SOURCES: Summary 2 Research Sources