Retail E-Commerce in Turkey

Retail e-commerce in Turkey saw further strong growth in 2024. Demographic advantage plays a crucial role, with approximately 60% of the population being under the age of 35. This young demographic not only embraces online shopping but also drives trends in mobile commerce and the influence of social media on purchasing decisions. The Turkish e-commerce market is dominated by online marketplaces, multi-category retailers and private shopping sites. Popular online stores in Turkey include Trendyo...

Euromonitor International's Retail E-Commerce in Turkey report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce by Product, Retail E-Commerce by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retail E-Commerce market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.