Retail E-Commerce in South Korea

Although slowing slightly, retail e-commerce in South Korea continued to see dynamic current value growth in 2024, with its penetration of overall retail sales continuing to rise strongly, approaching 50%. The shift towards online consumption continues. Competitive pricing, aggressive discount strategies, and flexible returns policies are encouraging more consumers to shop online instead of offline. Promotional events such as major online sales festivals and exclusive membership benefits are als...

Euromonitor International's Retail E-Commerce in South Korea report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce by Product, Retail E-Commerce by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retail E-Commerce market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.