Retail e-commerce in Saudi Arabia has seen huge gains with sales having more than doubled since 2019 in current value terms. This is largely attributed to the digital adoption wave and evolving shopping preferences, especially among millennials. The country is witnessing remarkable growth in e-commerce, particularly in areas like fashion, consumer electronics, home furnishings, and appliances. The pandemic played a significant role in shaping the e-commerce landscape in Saudi Arabia with it enco...
Euromonitor International's Retail E-Commerce in Saudi Arabia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Retail E-Commerce by Product, Retail E-Commerce by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Retail E-Commerce market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Retail E-Commerce in Saudi Arabia
Euromonitor International
March 2024
List Of Contents And Tables
RETAIL E-COMMERCE IN SAUDI ARABIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Saudi Arabia's e-commerce market is driving the growth of retail sector
Ministry of Commerce lays out new reforms to improve the quality of service received by consumers when shopping online
Competition heating up as Amazon opens new facility in Riyadh while Fawaz Alhokair Group launches Cenomi
PROSPECTS AND OPPORTUNITIES
Homegrown players expected to gain a stronger foothold in the market
Growth of e-commerce forms part of Saudi Arabia’s Vision 2030
E-commerce looks set for a bright future in Saudi Arabia
CHANNEL DATA
Table 1 Retail E-Commerce by Channel: Value 2017-2022
Table 2 Retail E-Commerce by Channel: % Value Growth 2017-2022
Table 3 Retail E-Commerce by Product: Value 2017-2022
Table 4 Retail E-Commerce by Product: % Value Growth 2017-2022
Table 5 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 6 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 7 Forecast Retail E-Commerce by Channel: Value 2022-2027
Table 8 Forecast Retail E-Commerce by Channel: % Value Growth 2022-2027
Table 9 Forecast Retail E-Commerce by Product: Value 2022-2027
Table 10 Forecast Retail E-Commerce by Product: % Value Growth 2022-2027
RETAIL IN SAUDI ARABIA
EXECUTIVE SUMMARY
Retail in 2023: The big picture
E-commerce thriving as retailers continue to invest in an omnichannel approach
Retailers adopt personalised marketing strategies
What next for retail?
OPERATING ENVIRONMENT
Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2023
Seasonality
Ramadan and Eid-al Fitr
National day
Back to school
White Friday
MARKET DATA
Table 11 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2018-2023
Table 12 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2018-2023
Table 13 Sales in Retail Offline by Channel: Value 2018-2023
Table 14 Sales in Retail Offline by Channel: % Value Growth 2018-2023
Table 15 Retail Offline Outlets by Channel: Units 2018-2023
Table 16 Retail Offline Outlets by Channel: % Unit Growth 2018-2023
Table 17 Sales in Retail E-Commerce by Product: Value 2018-2023
Table 18 Sales in Retail E-Commerce by Product: % Value Growth 2018-2023
Table 19 Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
Table 20 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 21 Sales in Grocery Retailers by Channel: Value 2018-2023
Table 22 Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 23 Grocery Retailers Outlets by Channel: Units 2018-2023
Table 24 Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 25 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
Table 26 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 27 Sales in Non-Grocery Retailers by Channel: Value 2018-2023
Table 28 Sales in Non-Grocery Retailers by Channel: % Value Growth 2018-2023
Table 29 Non-Grocery Retailers Outlets by Channel: Units 2018-2023
Table 30 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 31 Retail GBO Company Shares: % Value 2019-2023
Table 32 Retail GBN Brand Shares: % Value 2020-2023
Table 33 Retail Offline GBO Company Shares: % Value 2019-2023
Table 34 Retail Offline GBN Brand Shares: % Value 2020-2023