Retail E-Commerce in Nigeria

Retail e-commerce in Nigeria recorded robust current value growth in 2024, despite significant challenges. Rising inflation, currency depreciation and high fuel costs affected logistics and reduced consumer purchasing power. However, increased internet penetration, greater smartphone accessibility, and the emergence of on-demand delivery platforms such as Glovo have supported the channel’s expansion. Fintech-led innovations in mobile payments further boosted consumer trust in online transactions...

Euromonitor International's Retail E-Commerce in Nigeria report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce by Product, Retail E-Commerce by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retail E-Commerce market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.