Retail E-Commerce in Japan

After reaching its peak in 2020, the growth of retail e-commerce has shown signs of slowing down. Nevertheless, the demand for convenience amongst consumers continues to drive the need for and current value growth of retail e-commerce, which continued in 2024. Recently, sales events led by major players such as Amazon and Rakuten have gained traction, alongside the adoption of shopping cultures from abroad, particularly the US, such as Black Friday. The trend of waiting for lower prices to make...

Euromonitor International's Retail E-Commerce in Japan report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce by Product, Retail E-Commerce by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retail E-Commerce market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.