After many years of double-digit current value growth for retail e-commerce in Hong Kong, sales turned to slight decline in 2023. At the beginning of February 2023 the Hong Kong Government implemented the full resumption of travel, with Hong Kong re-establishing connections with mainland China and the rest of the world. 2023 therefore saw a significant surge in outbound travel. The leading e-commerce player in Hong Kong, HKTVmall, therefore reported a decline in total e-commerce sales, and a maj...
Euromonitor International's Retail E-Commerce in Hong Kong, China report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Retail E-Commerce by Product, Retail E-Commerce by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Retail E-Commerce market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Retail E-Commerce in Hong Kong, China
Euromonitor International
March 2024
List Of Contents And Tables
RETAIL E-COMMERCE IN HONG KONG, CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
E-commerce turns to decline in 2023 as mobility restrictions are lifted
Online shopping and omnichannel retailing are irreversible trends
Hong Kong consumer preferences online
PROSPECTS AND OPPORTUNITIES
Conversational commerce set to rise amongst local retailers
Government promotes e-commerce operations to local retailers
Rapid development of cross-border logistics set to drive cross-border e-commerce
CHANNEL DATA
Table 1 Retail E-Commerce by Channel: Value 2017-2022
Table 2 Retail E-Commerce by Channel: % Value Growth 2017-2022
Table 3 Retail E-Commerce by Product: Value 2017-2022
Table 4 Retail E-Commerce by Product: % Value Growth 2017-2022
Table 5 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 6 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 7 Forecast Retail E-Commerce by Channel: Value 2022-2027
Table 8 Forecast Retail E-Commerce by Channel: % Value Growth 2022-2027
Table 9 Forecast Retail E-Commerce by Product: Value 2022-2027
Table 10 Forecast Retail E-Commerce by Product: % Value Growth 2022-2027
RETAIL IN HONG KONG, CHINA
EXECUTIVE SUMMARY
Retail in 2023: The big picture
Retail and tourism
Revival of outbound travel prevents full recovery
What next for retail?
OPERATING ENVIRONMENT
Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2023
Seasonality
China National Day (also known as Golden Week)
Chinese New Year (Spring Festival)
Christmas and New Year
MARKET DATA
Table 11 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2018-2023
Table 12 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2018-2023
Table 13 Sales in Retail Offline by Channel: Value 2018-2023
Table 14 Sales in Retail Offline by Channel: % Value Growth 2018-2023
Table 15 Retail Offline Outlets by Channel: Units 2018-2023
Table 16 Retail Offline Outlets by Channel: % Unit Growth 2018-2023
Table 17 Sales in Retail E-Commerce by Product: Value 2018-2023
Table 18 Sales in Retail E-Commerce by Product: % Value Growth 2018-2023
Table 19 Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
Table 20 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 21 Sales in Grocery Retailers by Channel: Value 2018-2023
Table 22 Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 23 Grocery Retailers Outlets by Channel: Units 2018-2023
Table 24 Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 25 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
Table 26 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 27 Sales in Non-Grocery Retailers by Channel: Value 2018-2023
Table 28 Sales in Non-Grocery Retailers by Channel: % Value Growth 2018-2023
Table 29 Non-Grocery Retailers Outlets by Channel: Units 2018-2023
Table 30 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 31 Retail GBO Company Shares: % Value 2019-2023
Table 32 Retail GBN Brand Shares: % Value 2020-2023
Table 33 Retail Offline GBO Company Shares: % Value 2019-2023
Table 34 Retail Offline GBN Brand Shares: % Value 2020-2023