Retail E-Commerce in Estonia

Retail E-Commerce in Estonia

Growth in total e-commerce current value sales in 2022 was down markedly on 2021, and also much lower than the CAGR for the entire review period. This was partly explained by the normalisation of trade, in that after having received a significant boost from lockdown measures and consumer concerns about potential exposure to COVID-19 over 2020-2021, online purchases inevitably dipped as the easing of the pandemic and the ending of associated restrictions saw people return to brick-and-mortar stor...

Euromonitor International's Retail E-Commerce in Estonia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce by Product, Retail E-Commerce by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retail E-Commerce market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Retail E-Commerce in Estonia
Euromonitor International
April 2023
List Of Contents And Tables
RETAIL E-COMMERCE IN ESTONIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Trade dips as consumers return to physical stores and curb discretionary spending
Pandemic-related changes have accelerated development of e-commerce in Estonia
Drinks and tobacco, foods and health and beauty channels are the best performers
PROSPECTS AND OPPORTUNITIES
E-commerce projected to outperform the wider retail market in Estonia
Foods e-commerce set to be the most dynamic channel
M-commerce trend will continue to gain momentum
CHANNEL DATA
Table 1 Retail E-Commerce by Product: Value 2017-2022
Table 2 Retail E-Commerce by Product: % Value Growth 2017-2022
Table 3 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 4 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 5 Forecast Retail E-Commerce by Product: Value 2022-2027
Table 6 Forecast Retail E-Commerce by Product: % Value Growth 2022-2027
RETAIL IN ESTONIA
EXECUTIVE SUMMARY
Retail in 2022: The big picture
Informal retail
What next for retail?
MARKET DATA
Table 7 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2017-2022
Table 8 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2017-2022
Table 9 Sales in Retail Offline by Channel: Value 2017-2022
Table 10 Sales in Retail Offline by Channel: % Value Growth 2017-2022
Table 11 Retail Offline Outlets by Channel: Units 2017-2022
Table 12 Retail Offline Outlets by Channel: % Unit Growth 2017-2022
Table 13 Retail GBO Company Shares: % Value 2018-2022
Table 14 Retail GBN Brand Shares: % Value 2019-2022
Table 15 Retail Offline GBO Company Shares: % Value 2018-2022
Table 16 Retail Offline GBN Brand Shares: % Value 2019-2022
Table 17 Retail Offline LBN Brand Shares: Outlets 2019-2022
Table 18 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 19 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 20 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2022-2027
Table 21 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2022-2027
Table 22 Forecast Sales in Retail Offline by Channel: Value 2022-2027
Table 23 Forecast Sales in Retail Offline by Channel: % Value Growth 2022-2027
Table 24 Forecast Retail Offline Outlets by Channel: Units 2022-2027
Table 25 Forecast Retail Offline Outlets by Channel: % Unit Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources

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