Retail E-Commerce in Australia

E-commerce in Australia continued to record solid growth in 2024. Two of the main factors contributing to its performance, and will continue to drive growth in the coming years, is the convenience of the platform and the pricing strategy of many online platforms. Consumers are able to quickly and easily find the most attractive deals on products they want to purchase, at often far more competitive prices compared to shopping through an offline retail channel.

Euromonitor International's Retail E-Commerce in Australia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce by Product, Retail E-Commerce by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retail E-Commerce market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Retail E-Commerce in Australia
Euromonitor International
March 2025
List Of Contents And Tables
RETAIL E-COMMERCE IN AUSTRALIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Convenience and price drive growth of e-commerce in Australia
Rising popularity of key sales events as consumers postpone purchases
Strong growth for marketplaces as consumers look for ways to save
PROSPECTS AND OPPORTUNITIES
Omnichannel is strongest strategy for many retailers in Australia
Increasing investment in digitalisation
CHOICE campaigns for stronger legislation surrounding product offer by third-party platforms
CHANNEL DATA
Table 1 Retail E-Commerce by Channel: Value 2019-2024
Table 2 Retail E-Commerce by Channel: % Value Growth 2019-2024
Table 3 Retail E-Commerce by Product: Value 2019-2024
Table 4 Retail E-Commerce by Product: % Value Growth 2019-2024
Table 5 Retail E-Commerce GBO Company Shares: % Value 2020-2024
Table 6 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
Table 7 Forecast Retail E-Commerce by Channel: Value 2024-2029
Table 8 Forecast Retail E-Commerce by Channel: % Value Growth 2024-2029
Table 9 Forecast Retail E-Commerce by Product: Value 2024-2029
Table 10 Forecast Retail E-Commerce by Product: % Value Growth 2024-2029
RETAIL IN AUSTRALIA
EXECUTIVE SUMMARY
Retail in 2024: The big picture
Shifting trust among consumers and shrinkflation strategies
Industrial disputes at Australian ports drive up cost of imports
What next for retail?
OPERATING ENVIRONMENT
Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2024
Seasonality
End of year/Christmas shopping
Back-to-school
MARKET DATA
Table 11 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2019-2024
Table 12 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2019-2024
Table 13 Sales in Retail Offline by Channel: Value 2019-2024
Table 14 Sales in Retail Offline by Channel: % Value Growth 2019-2024
Table 15 Retail Offline Outlets by Channel: Units 2019-2024
Table 16 Retail Offline Outlets by Channel: % Unit Growth 2019-2024
Table 17 Sales in Retail E-Commerce by Product: Value 2019-2024
Table 18 Sales in Retail E-Commerce by Product: % Value Growth 2019-2024
Table 19 Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
Table 20 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 21 Sales in Grocery Retailers by Channel: Value 2019-2024
Table 22 Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
Table 23 Grocery Retailers Outlets by Channel: Units 2019-2024
Table 24 Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 25 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
Table 26 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 27 Sales in Non-Grocery Retailers by Channel: Value 2019-2024
Table 28 Sales in Non-Grocery Retailers by Channel: % Value Growth 2019-2024
Table 29 Non-Grocery Retailers Outlets by Channel: Units 2019-2024
Table 30 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 31 Retail GBO Company Shares: % Value 2020-2024
Table 32 Retail GBN Brand Shares: % Value 2021-2024
Table 33 Retail Offline GBO Company Shares: % Value 2020-2024
Table 34 Retail Offline GBN Brand Shares: % Value 2021-2024
Table 35 Retail Offline LBN Brand Shares: Outlets 2021-2024
Table 36 Retail E-Commerce GBO Company Shares: % Value 2020-2024
Table 37 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
Table 38 Grocery Retailers GBO Company Shares: % Value 2020-2024
Table 39 Grocery Retailers GBN Brand Shares: % Value 2021-2024
Table 40 Grocery Retailers LBN Brand Shares: Outlets 2021-2024
Table 41 Non-Grocery Retailers GBO Company Shares: % Value 2020-2024
Table 42 Non-Grocery Retailers GBN Brand Shares: % Value 2021-2024
Table 43 Non-Grocery Retailers LBN Brand Shares: Outlets 2021-2024
Table 44 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2024-2029
Table 45 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2024-2029
Table 46 Forecast Sales in Retail Offline by Channel: Value 2024-2029
Table 47 Forecast Sales in Retail Offline by Channel: % Value Growth 2024-2029
Table 48 Forecast Retail Offline Outlets by Channel: Units 2024-2029
Table 49 Forecast Retail Offline Outlets by Channel: % Unit Growth 2024-2029
Table 50 Forecast Sales in Retail E-Commerce by Product: Value 2024-2029
Table 51 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2024-2029
Table 52 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 53 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 54 Forecast Sales in Grocery Retailers by Channel: Value 2024-2029
Table 55 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2024-2029
Table 56 Forecast Grocery Retailers Outlets by Channel: Units 2024-2029
Table 57 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
Table 58 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 59 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 60 Forecast Sales in Non-Grocery Retailers by Channel: Value 2024-2029
Table 61 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2024-2029
Table 62 Forecast Non-Grocery Retailers Outlets by Channel: Units 2024-2029
Table 63 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
DISCLAIMER
SOURCES
Summary 2 Research Sources

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