Retail E-Commerce in Argentina

Despite the challenging economic environment, retail e-commerce in Argentina continued enjoy dynamism and growth in 2024. According to the Chamber of E-commerce, sales volumes through e-commerce remained stable during the first half of 2024, which means a strong performance compared to other channels that saw significant declines in volume. Around six percent of Argentinians shopped online for the first time - mainly consumers from the interior of the country rather than Greater Buenos Aires.

Euromonitor International's Retail E-Commerce in Argentina report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce by Product, Retail E-Commerce by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retail E-Commerce market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Retail E-Commerce in Argentina
Euromonitor International
February 2025
List Of Contents And Tables
RETAIL E-COMMERCE IN ARGENTINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Continued growth for retail e-commerce in 2024
MercadoLibre remains ahead
Foreign retail still low in Argentina’s e-commerce channel
PROSPECTS AND OPPORTUNITIES
Anticipated rise of cross-border shopping, while digital convenience stores present competitive threat
Possible return of multinationals
Tighter regulations should protect consumers
CHANNEL DATA
Table 1 Retail E-Commerce by Channel: Value 2019-2024
Table 2 Retail E-Commerce by Channel: % Value Growth 2019-2024
Table 3 Retail E-Commerce by Product: Value 2019-2024
Table 4 Retail E-Commerce by Product: % Value Growth 2019-2024
Table 5 Retail E-Commerce GBO Company Shares: % Value 2020-2024
Table 6 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
Table 7 Forecast Retail E-Commerce by Channel: Value 2024-2029
Table 8 Forecast Retail E-Commerce by Channel: % Value Growth 2024-2029
Table 9 Forecast Retail E-Commerce by Product: Value 2024-2029
Table 10 Forecast Retail E-Commerce by Product: % Value Growth 2024-2029
RETAIL IN ARGENTINA
EXECUTIVE SUMMARY
Retail in 2024: The big picture
End of Precios Justos
Changes in the competitive landscape
What next for retail?
OPERATING ENVIRONMENT
Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2024
Seasonality
Christmas
Back to school
Mother’s Day
Father’s Day
Children’s Day
Wise Men Day
MARKET DATA
Table 11 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2019-2024
Table 12 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2019-2024
Table 13 Sales in Retail Offline by Channel: Value 2019-2024
Table 14 Sales in Retail Offline by Channel: % Value Growth 2019-2024
Table 15 Retail Offline Outlets by Channel: Units 2019-2024
Table 16 Retail Offline Outlets by Channel: % Unit Growth 2019-2024
Table 17 Sales in Retail E-Commerce by Product: Value 2019-2024
Table 18 Sales in Retail E-Commerce by Product: % Value Growth 2019-2024
Table 19 Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
Table 20 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 21 Sales in Grocery Retailers by Channel: Value 2019-2024
Table 22 Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
Table 23 Grocery Retailers Outlets by Channel: Units 2019-2024
Table 24 Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 25 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
Table 26 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 27 Sales in Non-Grocery Retailers by Channel: Value 2019-2024
Table 28 Sales in Non-Grocery Retailers by Channel: % Value Growth 2019-2024
Table 29 Non-Grocery Retailers Outlets by Channel: Units 2019-2024
Table 30 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 31 Retail GBO Company Shares: % Value 2020-2024
Table 32 Retail GBN Brand Shares: % Value 2021-2024
Table 33 Retail Offline GBO Company Shares: % Value 2020-2024
Table 34 Retail Offline GBN Brand Shares: % Value 2021-2024
Table 35 Retail Offline LBN Brand Shares: Outlets 2021-2024
Table 36 Retail E-Commerce GBO Company Shares: % Value 2020-2024
Table 37 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
Table 38 Grocery Retailers GBO Company Shares: % Value 2020-2024
Table 39 Grocery Retailers GBN Brand Shares: % Value 2021-2024
Table 40 Grocery Retailers LBN Brand Shares: Outlets 2021-2024
Table 41 Non-Grocery Retailers GBO Company Shares: % Value 2020-2024
Table 42 Non-Grocery Retailers GBN Brand Shares: % Value 2021-2024
Table 43 Non-Grocery Retailers LBN Brand Shares: Outlets 2021-2024
Table 44 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2024-2029
Table 45 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2024-2029
Table 46 Forecast Sales in Retail Offline by Channel: Value 2024-2029
Table 47 Forecast Sales in Retail Offline by Channel: % Value Growth 2024-2029
Table 48 Forecast Retail Offline Outlets by Channel: Units 2024-2029
Table 49 Forecast Retail Offline Outlets by Channel: % Unit Growth 2024-2029
Table 50 Forecast Sales in Retail E-Commerce by Product: Value 2024-2029
Table 51 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2024-2029
Table 52 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 53 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 54 Forecast Sales in Grocery Retailers by Channel: Value 2024-2029
Table 55 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2024-2029
Table 56 Forecast Grocery Retailers Outlets by Channel: Units 2024-2029
Table 57 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
Table 58 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 59 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 60 Forecast Sales in Non-Grocery Retailers by Channel: Value 2024-2029
Table 61 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2024-2029
Table 62 Forecast Non-Grocery Retailers Outlets by Channel: Units 2024-2029
Table 63 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
DISCLAIMER
SOURCES
Summary 2 Research Sources

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