Retail E-Commerce in the US

In 2024, current value growth for retail e-commerce outpaced growth for offline retail yet again in the US. This was strongly driven by a few factors, with convenience remaining one of the leading ones. Amazon boasted in July 2024 that the number of items received by its Prime members globally by same or next day delivery grew 30% year over year, evidence of the online retailer’s determination to make online as easy as offline when it comes to consumers’ receipt of goods. By contrast, China-base...

Euromonitor International's Retail E-Commerce in USA report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce by Product, Retail E-Commerce by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retail E-Commerce market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Retail E-Commerce in the US
Euromonitor International
February 2025
List Of Contents And Tables
RETAIL E-COMMERCE IN THE US
KEY DATA FINDINGS
2024 DEVELOPMENTS
Growth for retail e-commerce stays solid in 2024
Amazon faces strong competition from China-affiliated rivals
Third-party marketplaces pick up momentum in 2024
PROSPECTS AND OPPORTUNITIES
Social commerce and third-party marketplaces key to growth for retail e-commerce
Social media will influence search and discovery innovation
“De minimis” threshold likely to be lowered or cancelled under Trump administration
CHANNEL DATA
Table 1 Retail E-Commerce by Channel: Value 2019-2024
Table 2 Retail E-Commerce by Channel: % Value Growth 2019-2024
Table 3 Retail E-Commerce by Product: Value 2019-2024
Table 4 Retail E-Commerce by Product: % Value Growth 2019-2024
Table 5 Retail E-Commerce GBO Company Shares: % Value 2020-2024
Table 6 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
Table 7 Forecast Retail E-Commerce by Channel: Value 2024-2029
Table 8 Forecast Retail E-Commerce by Channel: % Value Growth 2024-2029
Table 9 Forecast Retail E-Commerce by Product: Value 2024-2029
Table 10 Forecast Retail E-Commerce by Product: % Value Growth 2024-2029
RETAIL IN THE US
EXECUTIVE SUMMARY
Retail in 2024: The big picture
Exceptionally high grocery prices in 2024 enter the political arena
China-affiliated competitors reset the landscape for retail e-commerce in the US
What next for retail?
OPERATING ENVIRONMENT
Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2024
Seasonality
Christmas
Back to School
Prime Day/Christmas in July
Mother’s Day
MARKET DATA
Table 11 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2019-2024
Table 12 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2019-2024
Table 13 Sales in Retail Offline by Channel: Value 2019-2024
Table 14 Sales in Retail Offline by Channel: % Value Growth 2019-2024
Table 15 Retail Offline Outlets by Channel: Units 2019-2024
Table 16 Retail Offline Outlets by Channel: % Unit Growth 2019-2024
Table 17 Sales in Retail E-Commerce by Product: Value 2019-2024
Table 18 Sales in Retail E-Commerce by Product: % Value Growth 2019-2024
Table 19 Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
Table 20 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 21 Sales in Grocery Retailers by Channel: Value 2019-2024
Table 22 Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
Table 23 Grocery Retailers Outlets by Channel: Units 2019-2024
Table 24 Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 25 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
Table 26 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 27 Sales in Non-Grocery Retailers by Channel: Value 2019-2024
Table 28 Sales in Non-Grocery Retailers by Channel: % Value Growth 2019-2024
Table 29 Non-Grocery Retailers Outlets by Channel: Units 2019-2024
Table 30 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 31 Retail GBO Company Shares: % Value 2020-2024
Table 32 Retail GBN Brand Shares: % Value 2021-2024
Table 33 Retail Offline GBO Company Shares: % Value 2020-2024
Table 34 Retail Offline GBN Brand Shares: % Value 2021-2024
Table 35 Retail Offline LBN Brand Shares: Outlets 2021-2024
Table 36 Retail E-Commerce GBO Company Shares: % Value 2020-2024
Table 37 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
Table 38 Grocery Retailers GBO Company Shares: % Value 2020-2024
Table 39 Grocery Retailers GBN Brand Shares: % Value 2021-2024
Table 40 Grocery Retailers LBN Brand Shares: Outlets 2021-2024
Table 41 Non-Grocery Retailers GBO Company Shares: % Value 2020-2024
Table 42 Non-Grocery Retailers GBN Brand Shares: % Value 2021-2024
Table 43 Non-Grocery Retailers LBN Brand Shares: Outlets 2021-2024
Table 44 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2024-2029
Table 45 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2024-2029
Table 46 Forecast Sales in Retail Offline by Channel: Value 2024-2029
Table 47 Forecast Sales in Retail Offline by Channel: % Value Growth 2024-2029
Table 48 Forecast Retail Offline Outlets by Channel: Units 2024-2029
Table 49 Forecast Retail Offline Outlets by Channel: % Unit Growth 2024-2029
Table 50 Forecast Sales in Retail E-Commerce by Product: Value 2024-2029
Table 51 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2024-2029
Table 52 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 53 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 54 Forecast Sales in Grocery Retailers by Channel: Value 2024-2029
Table 55 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2024-2029
Table 56 Forecast Grocery Retailers Outlets by Channel: Units 2024-2029
Table 57 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
Table 58 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 59 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 60 Forecast Sales in Non-Grocery Retailers by Channel: Value 2024-2029
Table 61 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2024-2029
Table 62 Forecast Non-Grocery Retailers Outlets by Channel: Units 2024-2029
Table 63 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
DISCLAIMER
SOURCES
Summary 2 Research Sources

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