Retail in Australia

Retail in Australia continued to record low current value growth in 2024. Despite inflation in the country marginally easing during the year, household savings continued to fall due to higher interest rates. This scenario continued to impact consumers’ ability or willingness to spend as they looked to budget. Some retailers, considered non-essential during an unstable period, experienced sales declines as consumers reduced discretionary expenditure.

Euromonitor International's Retail in Australia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce, Retail Offline.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retail market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Retail in Australia
Euromonitor International
March 2025
List Of Contents And Tables
RETAIL IN AUSTRALIA
EXECUTIVE SUMMARY
Retail in 2024: The big picture
Shifting trust among consumers and shrinkflation strategies
Industrial disputes at Australian ports drive up cost of imports
What next for retail?
OPERATING ENVIRONMENT
Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2024
Seasonality
End of year/Christmas shopping
Back-to-school
MARKET DATA
Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2019-2024
Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2019-2024
Table 3 Sales in Retail Offline by Channel: Value 2019-2024
Table 4 Sales in Retail Offline by Channel: % Value Growth 2019-2024
Table 5 Retail Offline Outlets by Channel: Units 2019-2024
Table 6 Retail Offline Outlets by Channel: % Unit Growth 2019-2024
Table 7 Sales in Retail E-Commerce by Product: Value 2019-2024
Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2019-2024
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 11 Sales in Grocery Retailers by Channel: Value 2019-2024
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
Table 13 Grocery Retailers Outlets by Channel: Units 2019-2024
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 17 Sales in Non-Grocery Retailers by Channel: Value 2019-2024
Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2019-2024
Table 19 Non-Grocery Retailers Outlets by Channel: Units 2019-2024
Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 21 Retail GBO Company Shares: % Value 2020-2024
Table 22 Retail GBN Brand Shares: % Value 2021-2024
Table 23 Retail Offline GBO Company Shares: % Value 2020-2024
Table 24 Retail Offline GBN Brand Shares: % Value 2021-2024
Table 25 Retail Offline LBN Brand Shares: Outlets 2021-2024
Table 26 Retail E-Commerce GBO Company Shares: % Value 2020-2024
Table 27 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
Table 28 Grocery Retailers GBO Company Shares: % Value 2020-2024
Table 29 Grocery Retailers GBN Brand Shares: % Value 2021-2024
Table 30 Grocery Retailers LBN Brand Shares: Outlets 2021-2024
Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2020-2024
Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2021-2024
Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2021-2024
Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2024-2029
Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2024-2029
Table 36 Forecast Sales in Retail Offline by Channel: Value 2024-2029
Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2024-2029
Table 38 Forecast Retail Offline Outlets by Channel: Units 2024-2029
Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2024-2029
Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2024-2029
Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2024-2029
Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2024-2029
Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2024-2029
Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2024-2029
Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2024-2029
Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2024-2029
Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2024-2029
Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
DISCLAIMER
SOURCES
Summary 2 Research Sources
CONVENIENCE RETAILERS IN AUSTRALIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Expansion by Australian supermarket giants Coles and Woolworths
High tax rate on tobacco accelerates decline of tobacco sales, pushing convenience retailers to innovate
BP set to roll out refurbishment of its forecourt retailers across Australia
PROSPECTS AND OPPORTUNITIES
Rise of e-commerce set to pose threat to convenience stores
7-Eleven announces business strategy to double it footprint as it looks to drive growth in Australia
Better-for-you food and drink options to drive product innovation over forecast period
CHANNEL DATA
Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space 2019-2024
Table 55 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 56 Sales in Convenience Retailers by Channel: Value 2019-2024
Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2019-2024
Table 58 Convenience Retailers GBO Company Shares: % Value 2020-2024
Table 59 Convenience Retailers GBN Brand Shares: % Value 2021-2024
Table 60 Convenience Retailers LBN Brand Shares: Outlets 2021-2024
Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 62 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2024-2029
Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2024-2029
DISCOUNTERS IN AUSTRALIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Falling sales driven by outlet reduction, but discounters remains attractive
Aldi is considered most affordable grocery retailer in Australia
Aldi’s Special Buys strategy is a key source of sales for the discounter
PROSPECTS AND OPPORTUNITIES
Aldi is expanding its distribution hubs in Australia to drive future growth
Lack of online sales could hinder Aldi’s prospects for further market penetration
Aldi plans to expand its sustainability goals with new partnerships
CHANNEL DATA
Table 65 Discounters: Value Sales, Outlets and Selling Space 2019-2024
Table 66 Discounters: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 67 Discounters GBO Company Shares: % Value 2020-2024
Table 68 Discounters GBN Brand Shares: % Value 2021-2024
Table 69 Discounters LBN Brand Shares: Outlets 2021-2024
Table 70 Discounters Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 71 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
HYPERMARKETS IN AUSTRALIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Australians turn to more affordable products during times of economic hardship
Kmart retains dominance of hypermarkets
Big W exclusive partnership with athleisure brands offers customers high-quality activewear at lower price points
PROSPECTS AND OPPORTUNITIES
Positive outlook for hypermarkets as economic pressures ease
Big W struggles to compete with Kmart but e-commerce could offer greater profit
Kmart likely to further focus on automation with click-and-collect options
CHANNEL DATA
Table 72 Hypermarkets: Value Sales, Outlets and Selling Space 2019-2024
Table 73 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 74 Hypermarkets GBO Company Shares: % Value 2020-2024
Table 75 Hypermarkets GBN Brand Shares: % Value 2021-2024
Table 76 Hypermarkets LBN Brand Shares: Outlets 2021-2024
Table 77 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 78 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
SUPERMARKETS IN AUSTRALIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Further growth for supermarkets, driven by duopoly of Woolworths and Coles
Shrinkflation trend forces law change on unit pricing
Customers turn to private label amid ongoing cost-of-living crisis
PROSPECTS AND OPPORTUNITIES
Enhancing the supermarket experience based on specific customer needs
Local supermarkets make significant investments as Amazon emerges as a strong competitor
Coles trials its new AI-powered Smart Trolley
CHANNEL DATA
Table 79 Supermarkets: Value Sales, Outlets and Selling Space 2019-2024
Table 80 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 81 Supermarkets GBO Company Shares: % Value 2020-2024
Table 82 Supermarkets GBN Brand Shares: % Value 2021-2024
Table 83 Supermarkets LBN Brand Shares: Outlets 2021-2024
Table 84 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 85 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
SMALL LOCAL GROCERS IN AUSTRALIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Stagnant growth for small local grocers as consumers seek value and convenience
Community groups help Asian grocers thrive during economic downturn
Rise in shoplifting a key area of concern for smaller businesses
PROSPECTS AND OPPORTUNITIES
Subdued outlook as channel struggles to operate in current economic conditions
Australian government’s plans to remove surcharges on card payments to increase costs for smaller businesses
Uber Eats develops app to cater for smaller retailers
CHANNEL DATA
Table 86 Small Local Grocers: Value Sales, Outlets and Selling Space 2019-2024
Table 87 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 88 Small Local Grocers GBO Company Shares: % Value 2020-2024
Table 89 Small Local Grocers GBN Brand Shares: % Value 2021-2024
Table 90 Small Local Grocers LBN Brand Shares: Outlets 2021-2024
Table 91 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 92 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
GENERAL MERCHANDISE STORES IN AUSTRALIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Department stores struggles to achieve stronger performance following post-pandemic rebound
Solid growth for variety stores despite operating in a difficult economic environment
Merchandising strategies key for variety stores in difficult business conditions
PROSPECTS AND OPPORTUNITIES
Challenging outlook for department stores as consumers’ spending habits change
Despite stagnating sales, there is potential for variety stores to expand
Development of omnichannel shopping could leave smaller variety stores behind
CHANNEL DATA
Table 93 General Merchandise Stores: Value Sales, Outlets and Selling Space 2019-2024
Table 94 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 95 Sales in General Merchandise Stores by Channel: Value 2019-2024
Table 96 Sales in General Merchandise Stores by Channel: % Value Growth 2019-2024
Table 97 General Merchandise Stores GBO Company Shares: % Value 2020-2024
Table 98 General Merchandise Stores GBN Brand Shares: % Value 2021-2024
Table 99 General Merchandise Stores LBN Brand Shares: Outlets 2021-2024
Table 100 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 101 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 102 Forecast Sales in General Merchandise Stores by Channel: Value 2024-2029
Table 103 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2024-2029
APPAREL AND FOOTWEAR SPECIALISTS IN AUSTRALIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Highly promotional retail environment impacts channel’s profits
Myer acquires apparel brands from Premier Investments
Mosaic Brands enters voluntary administration
PROSPECTS AND OPPORTUNITIES
Improving economic performance to boost spending on discretionary goods
Shifting focus towards digitisation by apparel and footwear specialists
Tailoring business to capture sustainability-minded consumers
CHANNEL DATA
Table 104 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2019-2024
Table 105 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 106 Apparel and Footwear Specialists GBO Company Shares: % Value 2020-2024
Table 107 Apparel and Footwear Specialists GBN Brand Shares: % Value 2021-2024
Table 108 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2021-2024
Table 109 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 110 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
APPLIANCES AND ELECTRONICS SPECIALISTS IN AUSTRALIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Cost-of-living pressures limit discretional spend among consumers
JB Hi-Fi is looking to expand its offer in Australia
Threat from e-commerce intensifies, pushing specialists to improve in-store experience as part of differentiation strategy
PROSPECTS AND OPPORTUNITIES
Population growth and plans for construction of residential buildings set to support future sales of appliances
Sustainability through energy efficiency a key driver of consumer choice
E-commerce expected to thrive due to convenience and competitive pricing
CHANNEL DATA
Table 111 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2019-2024
Table 112 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 113 Appliances and Electronics Specialists GBO Company Shares: % Value 2020-2024
Table 114 Appliances and Electronics Specialists GBN Brand Shares: % Value 2021-2024
Table 115 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2021-2024
Table 116 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 117 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
HEALTH AND BEAUTY SPECIALISTS IN AUSTRALIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Performance by beauty specialists driven by popular brands
Growth for pharmacies stagnates as channel faces rising competition from supermarkets
Chemist Warehouse and Sigma Healthcare merger a major development in pharmacy retailing
PROSPECTS AND OPPORTUNITIES
In-person experience a vital feature to sustain beauty specialists in Australia
Ability to sell e-vapour products without prescription can improve pharmacy foot traffic
Health and personal care stores to face greater competition from numerous channels
CHANNEL DATA
Table 118 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2019-2024
Table 119 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 120 Sales in Health and Beauty Specialists by Channel: Value 2019-2024
Table 121 Sales in Health and Beauty Specialists by Channel: % Value Growth 2019-2024
Table 122 Health and Beauty Specialists GBO Company Shares: % Value 2020-2024
Table 123 Health and Beauty Specialists GBN Brand Shares: % Value 2021-2024
Table 124 Health and Beauty Specialists LBN Brand Shares: Outlets 2021-2024
Table 125 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 126 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 127 Forecast Sales in Health and Beauty Specialists by Channel: Value 2024-2029
Table 128 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2024-2029
HOME PRODUCTS SPECIALISTS IN AUSTRALIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Cost-of-living pressures limit discretionary spending by local consumers
Shipping costs impact retailers’ profits
Ikea enters into partnership with Australia Post to further expand delivery footprint
PROSPECTS AND OPPORTUNITIES
Population growth and residential construction plans set to support sales of home products, while pet shops and superstores offers further solid growth potential
Freedom adds AI-based search to its e-commerce platform
Omnichannel strategy is attractive to consumers of home products
CHANNEL DATA
Table 129 Home Products Specialists: Value Sales, Outlets and Selling Space 2019-2024
Table 130 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 131 Sales in Home Products Specialists by Channel: Value 2019-2024
Table 132 Sales in Home Products Specialists by Channel: % Value Growth 2019-2024
Table 133 Home Products Specialists GBO Company Shares: % Value 2020-2024
Table 134 Home Products Specialists GBN Brand Shares: % Value 2021-2024
Table 135 Home Products Specialists LBN Brand Shares: Outlets 2021-2024
Table 136 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 137 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 138 Forecast Sales in Home Products Specialists by Channel: Value 2024-2029
Table 139 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2024-2029
DIRECT SELLING IN AUSTRALIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rising competition for direct selling from other channels
Consumer health and beauty products still have a loyal customer base to leverage
Tupperware files for bankruptcy and ceases operations in Australia
PROSPECTS AND OPPORTUNITIES
Slow performance for direct selling amid changing consumer shopping habits
Major product categories still have opportunity to sustain established target audience
E-commerce can help direct selling brands to thrive in changing landscape
CHANNEL DATA
Table 140 Direct Selling by Product: Value 2019-2024
Table 141 Direct Selling by Product: % Value Growth 2019-2024
Table 142 Direct Selling GBO Company Shares: % Value 2020-2024
Table 143 Direct Selling GBN Brand Shares: % Value 2021-2024
Table 144 Direct Selling Forecasts by Product: Value 2024-2029
Table 145 Direct Selling Forecasts by Product: % Value Growth 2024-2029
VENDING IN AUSTRALIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Steady growth for vending driven by consumers seeking convenience
New Coke&Go innovation aims to enhance the vending experience
Competitive landscape remains relatively static amid vending’s recovery
PROSPECTS AND OPPORTUNITIES
Pessimistic outlook for vending due to high prices and competition
Further innovation in vending can help to offset declining consumer spending
Shift towards better-for-you snacks could help vending remain competitive
CHANNEL DATA
Table 146 Vending by Product: Value 2019-2024
Table 147 Vending by Product: % Value Growth 2019-2024
Table 148 Vending GBO Company Shares: % Value 2020-2024
Table 149 Vending GBN Brand Shares: % Value 2021-2024
Table 150 Vending Forecasts by Product: Value 2024-2029
Table 151 Vending Forecasts by Product: % Value Growth 2024-2029
RETAIL E-COMMERCE IN AUSTRALIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Convenience and price drive growth of e-commerce in Australia
Rising popularity of key sales events as consumers postpone purchases
Strong growth for marketplaces as consumers look for ways to save
PROSPECTS AND OPPORTUNITIES
Omnichannel is strongest strategy for many retailers in Australia
Increasing investment in digitalisation
CHOICE campaigns for stronger legislation surrounding product offer by third-party platforms
CHANNEL DATA
Table 152 Retail E-Commerce by Channel: Value 2019-2024
Table 153 Retail E-Commerce by Channel: % Value Growth 2019-2024
Table 154 Retail E-Commerce by Product: Value 2019-2024
Table 155 Retail E-Commerce by Product: % Value Growth 2019-2024
Table 156 Retail E-Commerce GBO Company Shares: % Value 2020-2024
Table 157 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
Table 158 Forecast Retail E-Commerce by Channel: Value 2024-2029
Table 159 Forecast Retail E-Commerce by Channel: % Value Growth 2024-2029
Table 160 Forecast Retail E-Commerce by Product: Value 2024-2029
Table 161 Forecast Retail E-Commerce by Product: % Value Growth 2024-2029

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