Retail Adult Incontinence in Sweden

Retail adult incontinence saw strong growth in current value and volume terms in 2024. This growth was tied to the ageing of the Swedish population and rising rates of obesity. Demand was also fuelled by a heightened focus on self-care with consumers and carers paying more attention to hygiene, cleanliness and wellbeing, especially in the aftermath of the COVID-19 pandemic. This broader movement towards self-care helped drive growth in 2024.

Euromonitor International's Retail Adult Incontinence in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Light Adult Incontinence, Moderate/Heavy Adult Incontinence.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retail Adult Incontinence market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.