Retail Adult Incontinence in Kenya

Value sales of retail adult incontinence increased moderately in 2024, reflecting growth from a relatively small market base. Despite expanding awareness, adult incontinence remains relatively unknown in Kenya, with persistent social stigma influencing consumer perceptions and adoption. Moderate/heavy adult incontinence products dominated the category, showing the strongest growth due to their exclusivity in the local market. Consumers needing lighter protection typically resorted to alternative...

Euromonitor International's Retail Adult Incontinence in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Light Adult Incontinence, Moderate/Heavy Adult Incontinence.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retail Adult Incontinence market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Retail Adult Incontinence in Kenya
Euromonitor International
March 2025
List Of Contents And Tables
RETAIL ADULT INCONTINENCE IN KENYA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Growing awareness amidst social stigma
Local production boosts competitive dynamics
Retail channels evolve with consumer education and digital growth
PROSPECTS AND OPPORTUNITIES
Educational initiatives to underpin market growth
E-commerce channels set to drive future growth
Innovation through education and enhanced product features
CATEGORY DATA
Table 1 Sales of Retail Adult Incontinence by Category: Value 2019-2024
Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024
Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024
Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029
Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029
TISSUE AND HYGIENE IN KENYA
EXECUTIVE SUMMARY
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 7 Birth Rates 2019-2024
Table 8 Infant Population 2019-2024
Table 9 Female Population by Age 2019-2024
Table 10 Total Population by Age 2019-2024
Table 11 Households 2019-2024
Table 12 Forecast Infant Population 2024-2029
Table 13 Forecast Female Population by Age 2024-2029
Table 14 Forecast Total Population by Age 2024-2029
Table 15 Forecast Households 2024-2029
MARKET DATA
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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