Retail adult incontinence remains a very new concept in Kenya and thus it is still a relatively small category in tissue and hygiene. Whilst awareness is still low, there is a growing regard for the transformative impact of using adult incontinence products in this country. Social stigma surrounding incontinence hinders open discussions, and impacts the purchase of these products, as individuals may be reluctant to seek assistance and openly use these products.
Euromonitor International's Retail Adult Incontinence in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Retail Adult Incontinence market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Retail Adult Incontinence in Kenya
Euromonitor International
March 2024
List Of Contents And Tables
RETAIL ADULT INCONTINENCE IN KENYA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Lack of awareness and stigma impacts adoption of adult incontinence products
Lifestyle diseases and ageing population drives adult incontinence usage
Existing users seek premium products
PROSPECTS AND OPPORTUNITIES
Technological advancements to enhance quality and comfort for users
Steady growth ahead for adult incontinence
Aggressive marketing and education to drive product usage and awareness
CATEGORY DATA
Table 1 Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
TISSUE AND HYGIENE IN KENYA
EXECUTIVE SUMMARY
Tissue and hygiene in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 7 Birth Rates 2018-2023
Table 8 Infant Population 2018-2023
Table 9 Female Population by Age 2018-2023
Table 10 Total Population by Age 2018-2023
Table 11 Households 2018-2023
Table 12 Forecast Infant Population 2023-2028
Table 13 Forecast Female Population by Age 2023-2028
Table 14 Forecast Total Population by Age 2023-2028
Table 15 Forecast Households 2023-2028
MARKET DATA
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028