Sales in refrigeration appliances have crept back into small positive volume growth, after the category’s previous years of slumps. This is in part attributed to the hot summer season in Vietnam, driving demand for refrigeration appliances which offer additional benefits, such as models which offer enhanced ice-making or drink-cooling functions. In this context, consumers are willing to upgrade in order to access this extra convenience. Healthy eating trends are also inspiring trends for models...
Euromonitor International's Refrigeration Appliances in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Refrigeration Appliances market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Refrigeration Appliances in Vietnam
Euromonitor International
January 2024
List Of Contents And Tables
REFRIGERATION APPLIANCES IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Refrigeration appliances creep back into positive volume growth, thanks to hot summer and improving lifestyles
Samsung and LG expand their local production capacities
Trendy designs and personalised appliances attract the attention of younger generations
PROSPECTS AND OPPORTUNITIES
Ongoing steady growth expected, thanks to upgrade trends and wider overall penetration into rural areas
Players expected to regularly launch new models and technological advancements
Omnichannel strategies grow in importance, as consumers opt for in-store inspection and then order online
CATEGORY DATA
Table 1 Sales of Refrigeration Appliances by Category: Volume 2018-2023
Table 2 Sales of Refrigeration Appliances by Category: Value 2018-2023
Table 3 Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
Table 4 Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023
Table 5 Sales of Fridge Freezers by Format: % Volume 2018-2023
Table 6 Sales of Fridge Freezers by Volume Capacity: % Volume 2018-2023
Table 7 Sales of Fridge Freezers by Smart Appliances: % Volume 2019-2023
Table 8 Sales of Fridges by Volume Capacity: % Volume 2018-2023
Table 9 NBO Company Shares of Refrigeration Appliances: % Volume 2019-2023