In 2024, refrigeration appliances in Turkey saw fast retail volume growth, driven primarily by the strong performance of freestanding freezers, which recorded an exponential increase in demand. Industry experts attribute this sales development to exceptionally hot summer days during the main Eid al-Adha holiday, which created a surge in demand for freezers with the heightened need to store meat and for longer. However, the overall growth in retail volume sales of refrigeration appliances was mod...
Euromonitor International's Refrigeration Appliances in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Refrigeration Appliances market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Refrigeration Appliances in Turkey
Euromonitor International
December 2024
List Of Contents And Tables
REFRIGERATION APPLIANCES IN TURKEY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Freezers push strong retail volume growth amid declining new house sales
Consumer demand shifts towards larger, advanced fridge freezers
Companies offer promotions to retain and win new customers
PROSPECTS AND OPPORTUNITIES
Refrigeration appliances to benefit from more favourable economic and housing market conditions
High utility bills to push a demand for energy-efficient products
Electric wine coolers/chillers remain luxury items for Turkish consumers
CATEGORY DATA
Table 1 Sales of Refrigeration Appliances by Category: Volume 2019-2024
Table 2 Sales of Refrigeration Appliances by Category: Value 2019-2024
Table 3 Sales of Refrigeration Appliances by Category: % Volume Growth 2019-2024
Table 4 Sales of Refrigeration Appliances by Category: % Value Growth 2019-2024
Table 5 Sales of Freezers by Format: % Volume 2019-2024
Table 6 Sales of Freezers by Volume Capacity: % Volume 2019-2024
Table 7 Sales of Fridge Freezers by Format: % Volume 2019-2024
Table 8 Sales of Fridge Freezers by Volume Capacity: % Volume 2019-2024
Table 9 Sales of Fridge Freezers by Smart Appliances: % Volume 2020-2024
Table 10 Sales of Fridges by Volume Capacity: % Volume 2019-2024
Table 11 NBO Company Shares of Refrigeration Appliances: % Volume 2020-2024