Refrigeration appliances remains in a volume slump in 2023, following the boost to sales seen in the earlier review period, supported by the cocooning and home-renovation trends seen during the era of the pandemic. For example, freezers were popular during the lockdowns, as consumers were confined to home and sought to order frozen products which they could store and stockpile for convenience. Meanwhile, fridges (without freezers) are becoming obsolete and remain in negative volumes.
Euromonitor International's Refrigeration Appliances in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Refrigeration Appliances market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Refrigeration Appliances in Romania
Euromonitor International
January 2024
List Of Contents And Tables
REFRIGERATION APPLIANCES IN ROMANIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Refrigeration appliances remains in a volume slump, albeit with better prospects ahead
Players use innovation activities to attract consumers’ attention
Players absorb costs to keep sales prices down, while the government continues to promote its buyback programme
PROSPECTS AND OPPORTUNITIES
“Green” refrigeration appliances will become more popular
Haier expands as a manufacturer and brand in Romania
Expected move towards premium refrigeration appliances
CATEGORY DATA
Table 1 Sales of Refrigeration Appliances by Category: Volume 2018-2023
Table 2 Sales of Refrigeration Appliances by Category: Value 2018-2023
Table 3 Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
Table 4 Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023
Table 5 Sales of Freezers by Format: % Volume 2018-2023
Table 6 Sales of Freezers by Volume Capacity: % Volume 2018-2023
Table 7 Sales of Fridge Freezers by Format: % Volume 2018-2023
Table 8 Sales of Fridge Freezers by Volume Capacity: % Volume 2018-2023
Table 9 Sales of Fridge Freezers by Smart Appliances: % Volume 2019-2023
Table 10 Sales of Fridges by Volume Capacity: % Volume 2018-2023
Table 11 NBO Company Shares of Refrigeration Appliances: % Volume 2019-2023