In 2023, retail volume growth in refrigeration appliances gathered momentum, with sales moving well above pre-pandemic levels. Consumers are no longer able to delay replacing their old refrigeration appliances and have had to make the investment. Furthermore, although the economy remains strained, economic activity has resumed, putting more money into the pockets of some consumers and thus enabling them to spend more.
Euromonitor International's Refrigeration Appliances in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Refrigeration Appliances market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Refrigeration Appliances in Morocco
Euromonitor International
January 2024
List Of Contents And Tables
REFRIGERATION APPLIANCES IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Slowdown in volume growth as consumers economise
Local brands gain appeal due to affordability and stronger domestic production
Brands focus on customisation and personalisation trend
PROSPECTS AND OPPORTUNITIES
Sales expected to improve once economy starts to recover
More players expected to localise production
Innovation to focus on niche markets and customisation
CATEGORY DATA
Table 1 Sales of Refrigeration Appliances by Category: Volume 2018-2023
Table 2 Sales of Refrigeration Appliances by Category: Value 2018-2023
Table 3 Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
Table 4 Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023
Table 5 Sales of Freezers by Format: % Volume 2018-2023
Table 6 Sales of Freezers by Volume Capacity: % Volume 2018-2023
Table 7 Sales of Fridge Freezers by Format: % Volume 2018-2023
Table 8 Sales of Fridge Freezers by Volume Capacity: % Volume 2018-2023
Table 9 Sales of Fridge Freezers by Smart Appliances: % Volume 2019-2023
Table 10 Sales of Fridges by Volume Capacity: % Volume 2018-2023
Table 11 NBO Company Shares of Refrigeration Appliances: % Volume 2019-2023