Sales of refrigeration appliances saw modest growth in retail volume terms and slightly stronger growth in current value terms in 2024. Sales were boosted by the appeal of attractive value-added features. For example, increased health and hygiene awareness boosted demand for products with antibacterial, anti-virous, sterilising and odour removal features, as well as products with claims of keeping produce fresher for longer, with these features proving especially popular among younger consumers.
Euromonitor International's Refrigeration Appliances in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Refrigeration Appliances market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Refrigeration Appliances in Malaysia
Euromonitor International
November 2024
List Of Contents And Tables
REFRIGERATION APPLIANCES IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Value-added features attract sales from younger consumers
SAVE 4.0 programme encourages consumers to trade up to energy efficient models while distribution remains focused on appliances and electronics specialists
PROSPECTS AND OPPORTUNITIES
Haier looking to build a stronger presence in the market through new product development and marketing
Haier launches innovative Instaswitch Upright Freezers presenting new opportunities for the market
E-commerce expected to pick up share thanks to sales events but store-based retailers will likely continue to dominate
CATEGORY DATA
Table 1 Sales of Refrigeration Appliances by Category: Volume 2019-2024
Table 2 Sales of Refrigeration Appliances by Category: Value 2019-2024
Table 3 Sales of Refrigeration Appliances by Category: % Volume Growth 2019-2024
Table 4 Sales of Refrigeration Appliances by Category: % Value Growth 2019-2024
Table 5 Sales of Freezers by Format: % Volume 2019-2024
Table 6 Sales of Freezers by Volume Capacity: % Volume 2019-2024
Table 7 Sales of Fridge Freezers by Format: % Volume 2019-2024
Table 8 Sales of Fridge Freezers by Volume Capacity: % Volume 2019-2024
Table 9 Sales of Fridge Freezers by Smart Appliances: % Volume 2020-2024
Table 10 Sales of Fridges by Volume Capacity: % Volume 2019-2024
Table 11 NBO Company Shares of Refrigeration Appliances: % Volume 2020-2024