Reckitt Benckiser Group in Home Care (World)

Reckitt Benckiser Group in Home Care (World)

Reckitt Benckiser’s sales continue to be dominated by surface care, dishwashing and laundry care, where it has high ranking brands that deliver growth for the company, and which are expected to continue to do so in the future. In the face of maturing categories and markets, the company is focusing on finding avenues to continue to grow through innovation and premiumisation, with sustainability kept in mind as well when launching new products.

Euromonitor International's Reckitt Benckiser Group in Home Care (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Home Care market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.