New Zealand’s cost-of-living crisis, marked by escalating prices for essentials such as housing, food, and fuel, has placed substantial strain on household budgets in 2024. Wage growth has lagged behind these rising costs, pushing many consumers to reassess discretionary spending. Previously, a robust economic environment supported the growth of RTD tea, particularly with the popularity of Kombucha. However, reduced discretionary income is now causing consumers to prioritise essentials, leading...
Euromonitor International's RTD Tea in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Tea market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Tea in New Zealand
Euromonitor International
November 2024
List Of Contents And Tables
RTD TEA IN NEW ZEALAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Cost-of-living pressures cause consumer belt-tightening
Dilmah enters RTD tea
Cost-of-living pressures drive shift from foodservice to off-trade
PROSPECTS AND OPPORTUNITIES
Economic recovery expected to drive renewed health and wellness focus
RTD tea set to grow at the expense of traditional tea
Increased competition likely to benefit budget-conscious consumers
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 2 Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2019-2024
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024