During the review period, RTD tea benefited strongly from an association with health and wellness preferences, with carbonated RTD tea and kombucha in particular aligning with functional health and wellness trends and being a major driver behind overall growth in the category. However, in recent years a new dimension to health and wellness trends within drinks in New Zealand has emerged, as many consumers are eschewing alcohol for health and wellness reasons, with this trend growing more popular...
Euromonitor International's RTD Tea in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Tea market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Tea in New Zealand
Euromonitor International
December 2023
List Of Contents And Tables
RTD TEA IN NEW ZEALAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Competition heats up as health and wellness preferences evolve
Two players dominate carbonated RTD tea and kombucha
Still RTD tea struggling to compete
PROSPECTS AND OPPORTUNITIES
Carbonated RTD tea and kombucha to continue to drive growth
Cost of living pressures present opportunities for development of private label kombucha
Lack of innovation could hamper growth prospects
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 2 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023