RTD tea in Vietnam is set to experience double-digit growth rates both on-trade and off-trade in both volume and current value terms in 2024. The hotter weather caused by the El Nino phenomenon is one factor which has been driving growth. In addition, there has been a significant rise in the number of inbound tourists visiting Vietnam in this year, as well a rise in travel domestically. In 2024, the Ministry of Tourism announced that Vietnam received more than 12.5 million international visitors...
Euromonitor International's RTD Tea in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Tea market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Tea in Vietnam
Euromonitor International
November 2024
List Of Contents And Tables
RTD TEA IN VIETNAM
KEY DATA FINDINGS
2024 DEVELOPMENTS
RTD tea continues to record strong performances both off-trade and on-trade
Fresh tea from convenience stores limits the growth of RTD tea in 2024
Manufacturers launch new innovative products to attract consumers
PROSPECTS AND OPPORTUNITIES
RTD tea predicted to grow well in the future thanks to a brighter economic performance
Retail e-commerce and digital marketing set to boost volume sales of RTD tea
The presence of kombucha is expected to remain negligible
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 2 Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2019-2024
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024