Following a positive year in 2023, demand for RTD tea continues to grow in 2024. RTD tea is experiencing double-digit growth in current value sales, both in the off-trade and on-trade channels, with kombucha being the most dynamic performer overall. High value growth for RTD tea is being driven by unit price increases due to two years of high inflation. Nevertheless, demand continues to rise, as consumers are increasingly interested in cold versions of traditionally hot beverages, including both...
Euromonitor International's RTD Tea in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Tea market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Tea in the United Kingdom
Euromonitor International
November 2024
List Of Contents And Tables
RTD TEA IN THE UNITED KINGDOM
KEY DATA FINDINGS
2024 DEVELOPMENTS
RTD tea continues to enjoy growing popularity in the UK
At-home consumption benefits RTD tea, along with promoting the can format
Kombucha continues to expand its appeal to health-conscious consumers
PROSPECTS AND OPPORTUNITIES
RTD tea is set to continue its strong growth trajectory over the forecast period
Functionality and multipurpose drinks are expected to drive sales
Increasing move away from alcohol towards soft drinks such as kombucha
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 2 Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2019-2024
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024