In 2024, the RTD tea category in Ukraine continued to recover after a significant sales drop in 2022. However, challenging sales during 2024 was the ongoing economic instability partnered with the war, which has reduced consumer spending on non-essential products, causing many shoppers to opt for more affordable alternatives or home-prepared beverages. Furthermore, the lack of innovation and limited price promotions within the category hindered stronger growth levels.
Euromonitor International's RTD Tea in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Tea market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Tea in Ukraine
Euromonitor International
December 2024
List Of Contents And Tables
RTD TEA IN UKRAINE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Lack of innovation and limited price promotions hinder stronger growth in RTD tea
Limited assortment in Still RTD tea as consumers shift toward healthier alternatives
Private label rises as leader Coca-Cola and Erlan ZAT face disruptions
PROSPECTS AND OPPORTUNITIES
There is limited growth potential for Still RTD tea across the next five years
Bubble tea will continue to gain ground among Generation Z consumers
Health and wellness benefits drive product innovation to align with consumer demands
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 2 Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2019-2024
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024