RTD tea suffered significant losses during 2022 as category was not a priority for either manufacturers or consumers. The supply of these products was limited, while there were out-of-stock situations seen during the high season. There is also a general lack of consumer awareness around RTD tea, with the category seeing a lack of investment in advertising and promotion negatively. This combined with economic pressures and a large section of the population fleeing the country all served to put a...
Euromonitor International's RTD Tea in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Tea market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Tea in Ukraine
Euromonitor International
December 2023
List Of Contents And Tables
RTD TEA IN UKRAINE
KEY DATA FINDINGS
2023 DEVELOPMENTS
RTD tea struggling to establish a strong foothold in the market
Russia’s war disrupts the competitive landscape with private label seeing significant gains
Competitive landscape becomes more fragmented as retailers look to address the challenging market conditions
PROSPECTS AND OPPORTUNITIES
RTD tea set for steady recovery although challenges will likely persist
Economic uncertainty and the proposed sugar tax likely to weigh on the future of RTD tea
Kombucha stirring up interest among health-conscious consumers
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 2 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023