In recent years, RTD tea in Tunisia witnessed the entry of various international brands such as Pfanner, DiDi, and Rauch, which were distributed through modern grocery retailers. However, by 2024, these brands have entirely exited the market. This failure can be attributed to a combination of factors, including the lack of advertising and consumer education about RTD tea, which remains an unfamiliar product for the majority of Tunisians. Furthermore, the reliance on modern grocery retailers for...
Euromonitor International's RTD Tea in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Tea market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Tea in Tunisia
Euromonitor International
January 2025
List Of Contents And Tables
RTD TEA IN TUNISIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
The exit of international brands
The rise of smuggled RTD tea as a niche market
Aris Ice Tea: The sole domestic player
PROSPECTS AND OPPORTUNITIES
Curiosity for new flavours as a growth driver
On-trade channels as a growth opportunity
Health and wellness trends as key growth drivers
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 2 Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024