Aris Ice Tea marks a significant milestone as Tunisia's first locally-produced RTD tea. With all existing products in the market being imported, Aris is a pioneering Tunisian offering in this category. The brand boasts a diverse range of four enticing flavours: lemon, peach, strawberry, and apple. Notably, Aris sets itself apart by being both vegan and free from preservatives and colourings. The product is presented in an eye-catching plastic bottle packaging, adding to its appeal.
Euromonitor International's RTD Tea in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Tea market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Tea in Tunisia
Euromonitor International
January 2024
List Of Contents And Tables
RTD TEA IN TUNISIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Aris Ice Tea represents first local RTD in Tunisia
RTD tea makes a splash on-trade while smuggling continues
Lack of promotion stifles progress
PROSPECTS AND OPPORTUNITIES
Prices set to remain out of reach for majority of Tunisian consumers
Anticipated shift in distribution
Health and wellness trends as key growth drivers
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 2 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023