RTD tea is expected to see an increase in off-trade volume sales in Thailand in 2024. Like other soft drinks categories, RTD tea is facing a significant challenge in adapting to the ongoing implementation of the sugar tax, which will see phase four introduced in 2025. RTD teas with a sugar content between 8% and 14% will incur an additional tax of THB2. This new phase will intensify pressure on RTD tea manufacturers and the broader market, as the tax includes biennial adjustments that increase t...
Euromonitor International's RTD Tea in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Tea market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Tea in Thailand
Euromonitor International
November 2024
List Of Contents And Tables
RTD TEA IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Phase four of the sugar tax to impact RTD teas from 2025
Smaller brands drive innovation in RTD tea category
Herbal RTD tea market expands with new entrants
PROSPECTS AND OPPORTUNITIES
Oishi Group faces increasing competition in RTD tea category
Ichitan diversifies beyond RTD tea, introducing new beverages to capture broader market
Boon Rawd Brewery Co Ltd expands Haru Cold Brew with health focus, driving premium segment
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 2 Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2019-2024
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024