RTD tea saw an improved performance in off-trade volume terms in 2023, when compared to the previous year. Growth was boosted by the return of busy pre-pandemic lifestyles, which served to boost impulse purchases and on-the-go consumption. RTD also benefitted from the introduction of new “better for you” varieties, with product such as kombucha seeing strong growth in retail channels, albeit from a small base. This served to change the image of RTD tea, which had been struggling with an increasi...
Euromonitor International's RTD Tea in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Tea market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Tea in Thailand
Euromonitor International
January 2024
List Of Contents And Tables
RTD TEA IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
RTD tea is increasingly perceived as a healthier option
New product development helps to drive demand
Rising health and wellness trend leads to increasing interest in premium unsweetened RTD tea varieties
PROSPECTS AND OPPORTUNITIES
Oishi and Ichitan will continue to dominate through investment in new product launches
Health and wellness trend to drive demand for kombucha
Off-trade sales of RTD tea will see greater competition from foodservice options
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 2 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023