Taiwan's RTD tea landscape recorded 5% retail value growth in 2024, with 3% volume sales. This growth was driven by the deep-rooted tea culture, with tea having a long history in Taiwan, being revered as a symbol of health. Aligning with demand for both convenience and health benefits, RTD tea was the largest soft drink category in 2024.
Euromonitor International's RTD Tea in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Tea market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Tea in Taiwan
Euromonitor International
November 2024
List Of Contents And Tables
RTD TEA IN TAIWAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Positive retail value and volume growth as RTD tea offers convenience to consumers
Product innovation is strong as players offer diverse flavours and health benefits
Lipton leverages AI to engage consumers and promote new products
PROSPECTS AND OPPORTUNITIES
Fusions of fruit and tea are set to launch across the forecast period
Sugar-free tea is a future trend as consumers manage their sugar intake
Functional health benefits add value to the RTD tea landscape
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 2 Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2019-2024
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024