RTD tea recorded low single-digit volume and current value growth in 2024, almost entirely driven by still RTD tea. Swiss consumers increasingly opt for RTD tea as a healthier refreshment option than carbonates and some energy or sports drinks, as it tends to be lower in calories and sugar. Still RTD tea is considered healthier and more appealing for most people, and it continued to outperform carbonated RTD tea, which remains niche. For example, kombucha is consumed by a relatively small propor...
Euromonitor International's RTD Tea in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Tea market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Tea in Switzerland
Euromonitor International
December 2024
List Of Contents And Tables
RTD TEA IN SWITZERLAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Still RTD drives modest volume and value growth in 2024
Mate-based RTD tea remains popular thanks to its natural caffeine content
Migros and Coop prevail once again in 2024 thanks to wide product selection across the price spectrum
PROSPECTS AND OPPORTUNITIES
Low sugar and sugar-free variants may attract more health-conscious consumers over the forecast period
RTD tea faces ongoing threat from other soft drinks categories in the years ahead
Competitive landscape set to remain stable, with new entrants limited
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 2 Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2019-2024
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024