Despite the category’s maturity, RTD tea sales continued to expand in off-trade volume terms in 2023, thanks to its perception as a healthier alternative to other types of soft drinks, especially carbonates, thanks to its relatively low sugar content. Moreover, despite the continued trend towards remote working and studying, at least on a partial basis, an increase in consumer mobility boosted sales through channels targeting on-the-go- consumption occasions, notably convenience stores, kiosks a...
Euromonitor International's RTD Tea in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Tea market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Tea in Switzerland
Euromonitor International
January 2024
List Of Contents And Tables
RTD TEA IN SWITZERLAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
RTD tea benefits from healthy image and return to on-the-go consumption
Mate-based varieties gain traction
Migros holds sway, thanks to competitive pricing strategy
PROSPECTS AND OPPORTUNITIES
RTD tea still has much scope for growth
Increase in competition from other types of soft drinks
Locally sourced and functional ingredients will be key features of new product launches
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 2 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023