In 2024, RTD tea remained one of Sweden's smallest soft drinks categories. Several factors contribute to this position. First, the category is characterised by a limited number of brands, which restricts its visibility and appeal compared to more established soft drink categories like carbonates, juice, and bottled water. Furthermore, Swedes generally have a preference for more traditional soft drinks. In the hot drinks sector, coffee dominates over tea, limiting the crossover between tea flavou...
Euromonitor International's RTD Tea in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Tea market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Tea in Sweden
Euromonitor International
December 2024
List Of Contents And Tables
RTD TEA IN SWEDEN
KEY DATA FINDINGS
2024 DEVELOPMENTS
RTD tea remains a small stable category that faces seasonal challenges
Fuzetea leaves the landscape, impacting overall RTD tea sales
Kombucha is a growing but niche segment within RTD tea in Sweden
PROSPECTS AND OPPORTUNITIES
RTD tea continues to be a niche area over the forecast period
On-trade sales of RTD tea remain insignificant in Sweden
RTD tea faces competition from similar products on the soft drinks landscape
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 2 Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2019-2024
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024