RTD tea is projected to see an overall decline in off-trade volume sales over 2023. This is due to the performance of the dominant category, still RTD tea, with both regular and reduced sugar formats seeing a dip in demand. However, this is in contrast to the performance over the previous years of the review period, which saw strong single-digit or double-digit retail volume growth for both regular and reduced sugar still RTD tea. This was supported by the demand for both private label and brand...
Euromonitor International's RTD Tea in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Tea market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Tea in Sweden
Euromonitor International
December 2023
List Of Contents And Tables
RTD TEA IN SWEDEN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Level of maturity hampers regular still RTD tea
Health and wellness trend continues to drive kombucha appeal
Pfanner Ice Tea’s offer creates volume and value sales opportunities
PROSPECTS AND OPPORTUNITIES
Shift from regular to reduced sugar and kombucha products
Growing offer and local presence to boost reduced sugar still RTD tea and kombucha, respectively
Private label to retain its appeal
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 2 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023