A great deal of positivity surrounds the RTD tea category in Spain, and it is set to see another year of off-trade and on-trade volume and value growth in 2023. An indication of this positivity came in 2023 with the launch of Fuze Tea by Cía Servicios de Bebidas Refrescantes (The Coca-Cola Co) in the country. This low calorie offer was initially available in two black tea varieties: Lemon and Lemongrass, and Peach and Hibiscus. This is available in 400ml and 1.25-litre PET bottles in the off-tra...
Euromonitor International's RTD Tea in Spain report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Tea market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Tea in Spain
Euromonitor International
December 2023
List Of Contents And Tables
RTD TEA IN SPAIN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Innovation abounds as Fuze Tea enters RTD tea in Spain
RTD tea is a consolidated category, while private label performs well in 2023
Perception as healthy alternative to other soft drinks benefits RTD tea
PROSPECTS AND OPPORTUNITIES
Despite continued high growth rates, questions over the future of kombucha
Volume sales will remain dominated by the off-trade channel
Wide channel presence will be necessary for success
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 2 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023