Overall RTD tea in South Korea is set to maintain solid off-trade volume growth in 2024. In this year, the trend towards reduced sugar is still clearly visible. As health-conscious consumers continue to seek healthier soft drinks options, reduced sugar RTD tea is expected to remain the largest category, and within still RTD tea, reduced sugar still RTD tea is expected to see a better growth rate than regular still RTD tea. New reduced sugar brands are constantly emerging and seeing growth; Woong...
Euromonitor International's RTD Tea in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Tea market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Tea in South Korea
Euromonitor International
November 2024
List Of Contents And Tables
RTD TEA IN SOUTH KOREA
KEY DATA FINDINGS
2024 DEVELOPMENTS
The popularity of reduced sugar still RTD tea
Competitive landscape driven by promotions and sales through convenience stores
Emergence of functional RTD teas
PROSPECTS AND OPPORTUNITIES
Growing consumer interest in functional beverages
Importance of product differentiation in a promotion-driven market
Expansion of online sales channels for niche and premium RTD teas
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 2 Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2019-2024
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024