RTD tea is set to see minimal growth off-trade volume growth in 2023. However, vastly difference performances are expected across categories. For instance, whilst regular still RTD tea is set to see a negligible decline, reduced sugar still RTD tea is expected to see low growth, and carbonated RTD tea and kombucha is set to see another year of exceptional although slowing growth. Kombucha now plays a significant role in the domestic beverages industry, with not only beverage manufacturers, but a...
Euromonitor International's RTD Tea in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Tea market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Tea in South Korea
Euromonitor International
December 2023
List Of Contents And Tables
RTD TEA IN SOUTH KOREA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Carbonated RTD tea and Kombucha maintains its strong growth
Growth in the premium segment as consumers explore various options
Barley tea benefits from offering hydration
PROSPECTS AND OPPORTUNITIES
Continued growth, especially for RTD tea and kombucha
Product innovation likely to attract younger consumers in particular
Barley tea will need to differentiate, and this could be in terms of packaging
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 2 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023