Albeit from a low base, off-trade volume sales of carbonate RTD tea and kombucha in South Africa continue to record solid growth in 2024, leading to further share gain and now the dominance of Happy Culture Kombucha in this space. The brand’s success is being supported by the rise of health and wellness trends in South Africa, as consumers are increasing their demand for functional beverages. This places it in a strong position, as it claims to be a source of probiotics, organic acids, digestive...
Euromonitor International's RTD Tea in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?? * Get a detailed picture of the RTD Tea market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Tea in South Africa
Euromonitor International
January 2025
List Of Contents And Tables
RTD TEA IN SOUTH AFRICA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Happy Culture strengthens leadership of kombucha due to expansion efforts
Subdued growth for reduced sugar still RTD tea
Limited competition creates opportunities for new entrants
PROSPECTS AND OPPORTUNITIES
Improvements to reduced sugar options expected to boost sales
Rooibos as a base tea projected to gain traction
Effective marketing predicted to be a key success factor for growth
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 2 Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2019-2024
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024