Rooibos tea continues to be a growing choice among South Africans due to its local positioning. It is also considered the more suitable option due to its pricing, antioxidant and hydrating effects. This supports the growth of rooibos tea, especially as it has witnessed the lower effects of inflation when compared to its black tea counterparts. Therefore, affordability remains a key determining factor in choice of RTD tea. A second factor is variety in flavour profile. Leading category brands, Li...
Euromonitor International's RTD Tea in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Tea market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Tea in South Africa
Euromonitor International
November 2023
List Of Contents And Tables
RTD TEA IN SOUTH AFRICA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sparkling variant of rooibos offers alternative to carbonates
War-impacted source market restricts supply of essential sweetener
Postponement of further sugar tax increase offers reprieve
PROSPECTS AND OPPORTUNITIES
Parents increasingly choose healthier options for children, favouring rooibos variants
Rooibos flavour gradually diverts share away from alcohol
Challenging space drives brands to adopt influencer marketing strategies
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 2 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023