The RTD tea market in Singapore is experiencing a shift towards reduced-sugar options, driven by increased health awareness among consumers. Brands are responding by launching new products and reformulating existing formulations to meet these preferences. Gryphon Tea Company, for example, has reformulated its Cold Brewed Sparkling Tea line to include ""no added sugar"" variants. At the same time, Fuze Tea introduced a new Peach Mint flavor in Singapore in June 2024, combining the sweetness of peac...
Euromonitor International's RTD Tea in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Tea market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Tea in Singapore
Euromonitor International
January 2025
List Of Contents And Tables
RTD TEA IN SINGAPORE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Continued growth momentum for reduced sugar RTD tea
Competitive landscape remains led by long-standing brands
East Asian RTD tea brands see growing availability
PROSPECTS AND OPPORTUNITIES
Private label RTD tea brands set to gain traction amid economic uncertainty
Kombucha to remain niche, despite its growing popularity as healthy alternative
RTD tea faces competition from bubble tea and other foodservice outlets
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 2 Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2019-2024
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024