On-trade volume sales of both reduced sugar and regular still RTD tea are set to see another year of growth in 2023. Reduced sugar still RTD tea is expected to increase at a faster pace in on-trade volume terms, benefiting from the wider availability of lower sugar options. RTD tea is often perceived as a healthier option, appealing to those who want a low calorie, low sugar beverage, while offering a neutral and refreshing taste that complements a range of food flavours. However, off-trade volu...
Euromonitor International's RTD Tea in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Tea market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Tea in Singapore
Euromonitor International
December 2023
List Of Contents And Tables
RTD TEA IN SINGAPORE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Innovation in reduced sugar still RTD tea drives volume growth both on-trade and off-trade
Co-branding and collaborations to modernise brand image
Growing availability of East Asian RTD tea brands
PROSPECTS AND OPPORTUNITIES
Private label RTD tea products are a cost-effective alternative to established brands
Opportunity for plant-based dairy RTD tea
Focus on fostering a health narrative and flavour adaptation in kombucha to promote wider acceptance
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 2 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023