The volume and value sales of ready-to-drink (RTD) tea in Romania have continued to grow in 2024, as more consumers are turning to these products, especially those moving away from carbonated beverages. RTD tea is increasingly viewed as a healthier alternative to other soft drinks, and it is performing particularly well with younger audiences. Generation Z, in particular, is focused on healthier eating habits and reduced alcohol consumption. This shift in consumer behaviour is leading to a growi...
Euromonitor International's RTD Tea in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Tea market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
RTD Tea in Romania
Euromonitor International
November 2024
List Of Contents And Tables
RTD TEA IN ROMANIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
RTD tea gains popularity among consumers
Strong performance in the foodservice sector
Growing interest in flavour mixes
PROSPECTS AND OPPORTUNITIES
Health and wellness concerns present new growth opportunities
Expected diversification in flavours and packaging
Sustainability to become a central focus
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 2 Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2019-2024
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024